The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out.
If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022.
Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily.
With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation is the perfect way to generate new leads.
You can also use automation for posting on social media at specific times of the day. However, different social media platforms are a better option for a particular ecommerce niche. Here are a couple of examples:
Social is one of the crucial elements in your marketing strategy. Make it a part of your growth plan from day one.
Over 50% of online traffic is coming from mobile devices. That means that your marketing strategy should begin with a huge focus on compatibility with different platforms.
Whether the customers come from mobile or desktop is irrelevant. Their experience of using the platform needs to be impeccable. Plus, it sets a strong foundation for future mobile marketing efforts.
Imagine running an SMS marketing campaign without having a mobile-friendly ecommerce website. It would undermine its performance, as a significant portion of SMS readers would jump to the platform right from their mobile devices.
Mobile marketing offers too many benefits not to make it a part of your strategy. The important ones are:
All these benefits are compelling reasons why your ecommerce platforms must perform flawlessly.
Driving sales requires offering incentives to your visitors. A great way to achieve this is to create sales campaigns and offer giveaways. You’ll get more people to buy your goods with such an approach, and you can enjoy higher customer retention.
Running successful sales has a lot to do with your social media presence. Posting regularly will let the majority of your followers know that you’re running a sale. Create a sales strategy to adapt to different times of the year. Increase sales activity during the holidays.
Or, if you want to try something different, run a sale outside of the holiday season when no other competitors are running one.
Another place where you should include sale details is your website. Provide a specific discount for all your visitors and follow your sales figures. Make adjustments along the way and see which kinds of sales brought the best results.
Don’t forget to use your newsletter for running exclusive promotions.
On the other hand, giveaways are perfect for attracting new customers to your business. Create specific participation requirements that will grow your audience numbers.
For example, those who want to be eligible for a giveaway need to be your follower and tag a friend. That will set off a chain of shares and follows, growing your community.
While everyone is focusing on their marketing budget, you need to heavily invest in your product and service quality. Your customers expect a solution from your business, and in case something goes south, providing outstanding support will keep them satisfied.
Therefore, ensure:
Remember that customer service says more about your company than any marketing material. Therefore, prioritize its quality to ensure outstanding customer satisfaction.
Making great impressions is essential in the ecommerce world. As high as 84% of people trust online reviews as if they were coming from a friend. That piece of information alone is enough to show how important it is to ask for a review of your services.
A high number of reviews will build more trust once the user is on your site. They will positively affect your conversion rates, leading to a higher number of customers. Product reviews are the online version of word-of-mouth marketing. Use them to show everyone how happy your customers are.
Aside from building trust, reviews show where the problem with your current services resides. You can use the feedback you acquire to improve your quality of service. As it keeps going up, more customers will want to buy from you.
One of the most efficient ways of requesting emails is via an automated follow-up email. Kindly thank the user for buying from you and ask for their feedback. Over time, as your sales figures increase, so will the number of reviews.
Combining these killer ecommerce marketing strategies will help you reach more potential customers with ease. Remember to advertise where the customers are looking — social media and mobile will find your target audience.
Don’t forget to deploy automation in your ecommerce business – it’s the future. It’ll help you efficiently navigate your support, marketing and sales.
Once a customer buys from you, ensure that their whole experience is smooth. Repeat the magic formula as you build a big community around your ecommerce business.