Ecommerce
Shared vs. Dedicated IP Pools
We’ve discussed at length the significance of deliverability, including its impact on email marketers’ sender...
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Marketing Cloud
Email Marketing
10 Best Marketing Newsletters You Should Subscribe to Now
Part of your job is keeping up with the latest trends and innovations in marketing...
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Marketing Cloud
Customer Engagement
Introducing the Customer Engagement 101 Video Series
If you’ve been following us on social media, you may have noticed various videos featured...
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Marketing Cloud
Email Marketing
Must-Have Email Campaigns: The Re-Engagement Email
Did you know that the average email list churn rate is about 25-30% per year?...
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Marketing Cloud
Email Marketing
Timing is Everything for Email Campaigns
When it comes to email marketing, you want to make sure the right message reaches...
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Marketing Cloud
B2C Marketing
The Tools You Need to Survive in Today’s Consumer Market
When adapting your business strategy for optimizing revenue, every decision you make must take revenue...
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Marketing Cloud
Ecommerce
Must-Have Email Campaigns: 3. The Seasonal Email
We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of...
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Marketing Cloud
Neto
Email Marketing
Must-Have Email Campaigns: 2. The Promotional Email
You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here?...
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Marketing Cloud
Email Marketing
Must-Have Email Campaigns: The Welcome Email
You know the old saying, “first impressions are everything.” It generally refers to people, but...
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Marketing Cloud
Customer Engagement
What We Learned at Our New York Customer Event
Maropost recently hosted a customer event in New York City, where some users of our platform sat...
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Marketing Cloud
Customer Engagement
Our Commitment to Simplifying Customer Engagement – The Journey of the Maropost Customer Engagement Platform
With so many channels, it’s easier than ever for brands to communicate, but it’s harder than...
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Marketing Cloud
Customer Engagement
Is Your Customer Engagement Strategy Irritating Your Customers?
Originally appeared in Customer Think on April 9, 2019 While customers are every brand’s top...
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Marketing Cloud
