Email automation delivers results when it’s done right
For mid-market brands, email is more than a channel, it’s a growth engine. The difference between “sending emails” and “running advanced automated campaigns” is enormous. Automated flows generate 320% more revenue than non-automated emails because they ensure the right message reaches the right person at the right time.
Personalization multiplies transaction rates
Generic campaigns keep a brand visible, but they rarely convert at scale. Personalized emails, powered by unified customer data, deliver a 6x higher transaction rates than generic sends. With Maropost, CRM and email automation are native to the platform, so purchase history, browsing behavior, and loyalty status flow directly into segmentation and triggers.
Triggered campaigns keep engagement high
Timing is everything. Triggered emails—like cart abandonment reminders, replenishment nudges, or re-engagement flows—achieve 70% higher open rates and 152% higher click-through rates than standard blasts. Because CRM and automation share the same system in Maropost, triggers fire accurately, lists stay clean, and engagement stays high.
Why stitching tools together holds brands back
On other platforms, mid-market brands often rely on add-ons like Klaviyo or Mailchimp for email automation. That means syncing data nightly, hoping events fire correctly, and fixing errors when they don’t. Deliverability suffers, personalization is limited, and teams lose time wrangling technology instead of building campaigns.
The Maropost difference: advanced CRM and email automation in one
Maropost eliminates the gaps by unifying CRM and email automation. That means:
Deeper segmentation: build precise audiences with unified profiles
Accurate triggers: campaigns launch automatically on customer behavior in real time
Higher deliverability: emails come from a trusted, integrated platform
Unified reporting: tie campaign performance directly to sales outcomes
What mid-market brands gain in practice
Higher revenue per send thanks to sharper targeting and automation
Less time wasted on syncing or reconciling data between tools
More confidence in scaling campaigns during peak seasons
Clear ROI tracking from engagement through to checkout conversion
A scenario you’ll recognize
Consider a mid-market beauty brand running replenishment campaigns for skincare. With bolt-on tools, they sync purchase data once a day and estimate replenishment timing. Some customers get reminders too early, others too late, and many fall through the cracks.
With Maropost, replenishment campaigns run on real purchase data in real time. The CRM knows when a customer bought a product, the automation engine knows the lifecycle, and the email is triggered exactly when it’s needed. Conversion rates rise, churn drops, and customers feel understood.
Why advanced CRM and automation fuel long-term growth
Scaling mid-market brands isn’t just about adding products, it’s about building relationships at scale. Advanced CRM and automation make that possible by delivering timely, personalized, and measurable interactions.
With Maropost, these tools aren’t bolted on. They’re built into the foundation, giving brands the ability to run smarter campaigns, improve engagement, and grow revenue without added complexity.