Black Friday/ Cyber Monday (BFCM) 2025 proved to be another record-breaking holiday shopping weekend for retailers and online merchants worldwide. In fact, the global Black Friday spending alone climbed to a record $79 billion, up 6.18% from last year, according to industry data. For the majority of Maropost’s online and retail merchants, this year’s BFCM weekend has also been one of the strongest performance periods on record.
In 2025, across both online and in-store channels, Maropost merchants collectively processed 907K+ orders and generated $155 million in GMV (Gross Merchandise Value) over the BFCM weekend – while maintaining an exceptional 99.9999% uptime. This represents a 5% year-over-year increase in GMV compared to BFCM 2024.
Online sales grew significantly faster than in-store sales, showing that shoppers are continuing to shift toward digital channels. Some industries saw strong gains, while a few others declined. Hour-by-hour performance patterns revealed key differences between Black Friday and Cyber Monday, especially regarding the timing of peak sales activity.
Across Maropost’s merchant base, the following trends stood out:
Key observations:
This faster online growth matches broader retail trends, where shoppers increasingly prefer mobile shopping, digital promotions, and the extended deals of Cyber Monday.
| Channel | YoY change |
| In-store | +4% |
| Online | +15% |
BFCM 2025 produced standout performance in several industries on the Maropost platform:
| Industry | YoY GMV change |
| Workwear | +22% |
| Sporting & Outdoor Adventure | +10% |
| Sports Nutrition & Supplements | +9% |
| Furniture & Homewares | +7% |
| Fashion, Cosmetics & Accessories | +5% |
Meanwhile, compared to 2024, a few industries saw tighter consumer spending:
| Industry | YoY GMV change |
| Electronic & IT Equipment | -36% |
| Music Stores | -16% |
| Footwear | -11% |
| Floristry & Gardening Supplies | -8% |
| Hospitality, Food & Beverage | -6% |
GMV per hour data revealed clear buying patterns:
While Black Friday saw stronger early-morning activity, Cyber Monday outperformed Black Friday later in the evening. Both days reached their peak around lunchtime, but Cyber Monday stayed steady throughout the day. It built up more slowly and kept sales higher into the afternoon and evening, maintaining momentum for a longer period of time.
BFCM 2025 showcased the growth potential of merchants using the Maropost platform and set the stage for an even stronger 2026. Online sales grew quickly, top categories performed well, and the platform maintained near-perfect uptime during the busiest moments. The trends we saw – especially the growing shift toward online shopping and the longer sales momentum on Cyber Monday – show how customer behavior is changing and what retailers will need to plan for in the year ahead.
Based on 2025 data, here’s what merchants should focus on to prepare for BFCM 2026:
Maropost supports all of these needs with unified commerce, cross-channel marketing automation, AI-powered search and product recommendations, real-time analytics, and industry-leading uptime, giving retailers and online merchants the tools to maximize results during the biggest shopping event of the year.
Book a demo now to see the Maropost Unified Commerce platform in action.