In today’s ecommerce landscape, consumer expectations are higher than ever, and the number of available sales channels is steadily increasing. Brands feel a ton of pressure to create seamless online experiences while keeping on top of their increasingly complex operations, especially during peak periods like Black Friday and Cyber Monday.

The immediate answer for many brands is to stitch together a bundle of solutions and integrations to try to get an accurate picture of inventory, orders, and customer data, but all the while, they’re unknowingly building a tangled web of disparate data, unable to adequately meet demand.

The antidote? Connected ecommerce.

This Black Friday and Cyber Monday, take a look at our real-time ecommerce globe to see connected commerce in action—what happens when connected ecommerce works as it should. We’ll be tracking actual ecommerce in motion across Australia and New Zealand.

But this is just the beginning. In 2025, we’re bringing connected ecommerce to Maropost’s full suite of products, making true connected commerce available to brands in North America and beyond.

Explore the interactive globe experience by zooming in and out to gain a dynamic view of ecommerce in action. Hover over each connection to uncover the channels driving product deliveries from businesses like yours, showcasing the power of connected commerce.

Each glowing line on the globe represents an order being fulfilled, with each color representing the various sales channels below:

Retail POS

• Red: Retail POS – In store
• Pink: Retail POS – Online
• White: Retail POS – Other

Online Store

• Green (Dark): Online Store – Purchase
• Green (Light): Online Store – POS
• Blue (Dark): Online Store – Manual
• Blue (Light): Online Store – Other

Online Channels

• Yellow (Gold): Channel – eBay
• Orange (Bright): Channel – Amazon
• Orange (Neon): Channel – Catch
• Orange (Amber): Channel – Kogan

Each line also represents a retail business that’s handling peak demand with their operations running as a single, unified system with Neto’s connected ecommerce capabilities.

Merchants using Neto are processing orders across multiple brands, storefronts, sales channels, and markets, all while managing inventory and orders centrally so they can ensure a smooth customer experience. Meanwhile, other brands will be crossing their fingers and hoping their patched-together integrated solutions will handle the traffic spike.

Our ecommerce globe visualization shows what’s possible when brands are able to focus on growth instead of fussing with their back office. During Black Friday and Cyber Monday, brands using Neto aren’t just handling volume—they’re creating a surge of delightful customer experiences thanks to a system that allows them to address the essential aspects of their operations in one place.

Connected commerce is redefining retail

Running an ecommerce business isn’t easy, even in the best of times. Most ecommerce and retail brands are stuck managing different platforms for each business need, slowly but surely pigeonholing themselves into a maelstrom of complex solutions with compounding costs—and more potential points of failure.

This approach isn’t just inefficient—it’s unsustainable. Businesses like these spend more time managing their technology than they spend using it to grow. During high-stakes moments like BFCM, their cobbled-together systems become particularly vulnerable.

At Maropost, we know that when all of your operational capabilities are handled in one single platform, it enables you to do your best work, grow your business, and count on being able to make your customers happy at every interaction.

We’ve started in Australia and New Zealand with Neto’s unified ecommerce capabilities. Neto offers centralized inventory management across sales channels, order processing that’s synchronized (no matter the origin), and consistent, real-time customer data across every touchpoint. Every piece of data Neto customers collect this Black Friday and Cyber Monday—from real-time inventory to warehousing and fulfillment updates to purchase orders and payments—will be at their fingertips, allowing for an exceptional peak season shopping experience.

The future of ecommerce will emerge this peak season

There is a fundamental difference between integration and unification. Integrations serve to connect systems with distinct purposes, but sometimes with overlapping features. What we’re striving to achieve with Maropost is unification: eliminating these divisions and creating a system that works together seamlessly.

Connected commerce will fundamentally change how businesses operate. With a truly unified commerce platform, brands can:

• Access complete, real-time data across every sales channel (including online and in stores) and every piece of their supply chain.
• Scale their operations without adding multiple layers of technological complexity.
• Ensure customer interactions remain consistently delightful, no matter where they happen.
• Spend less time managing their back office and more time growing their business.

Connected commerce is truly the future of retail. That’s why we’re bringing the game-changing ecommerce functionalities that Neto customers love to our existing suite of Maropost products in 2025.

The activity you’ll see on our connected ecommerce globe visualization this Black Friday and Cyber Monday shows the strength of connected ecommerce—even during peak season—as it’s happening in Australia and New Zealand, powered by Neto. As we expand into North America in 2025, we’re building on this foundation of operational efficiency and growth potential that come with a seamless system, and we’re delivering a truly unified commerce solution that empowers businesses to thrive across every channel.

Want to learn more about how Maropost’s unified suite of commerce tools can help you grow your brand?