Cyber Week has grown from a single-day sales push into a global retail phenomenon. In 2024, sales reached $41 billion across the five-day period in the US alone. Globally, the growth trajectory points toward a $50 billion milestone in the near future.
For retailers, the question isn’t whether Cyber Week will keep expanding—it’s how to prepare for the future. Two forces will define what comes next: artificial intelligence and unified commerce.
Ten years ago, Cyber Monday was primarily an online event. Today, the lines between channels have blurred completely. In 2024, 87 million people in the US shopped online on Black Friday, while 82 million shopped in stores. In Australia and Europe, omnichannel options like buy online, pick up in store (BOPIS) grew steadily, accounting for nearly 10% of global ecommerce revenue.
The takeaway: Cyber Week is no longer just about discounts. It’s about delivering seamless experiences across every channel.
Artificial intelligence is already reshaping retail. Predictive algorithms analyze browsing behavior, past purchases, and regional trends to recommend products in real time. During Cyber Week 2024, retailers who used AI-driven personalization reported conversion lifts of up to 20%.
In Europe, AI is helping retailers personalize within strict data privacy frameworks by relying on anonymized behavioral signals. In Australia, AI-powered SMS campaigns that tailored offers by city achieved double-digit conversion gains.
The takeaway: AI separates innovators from laggards. Retailers who adopt it early will lead the next phase of growth.
Consumers don’t care whether they’re shopping online, in-store, or through social channels. They expect a single, connected experience. Unified commerce brings every system—ecommerce, POS, marketing, inventory, and loyalty—into one platform.
The benefits go beyond convenience. Unified commerce reduces overselling, ensures real-time inventory accuracy, and creates consistent pricing across channels. That builds trust, which is critical during high-stakes sales periods like Cyber Week.
The takeaway: unified commerce is the only sustainable strategy for long-term success.
Cyber Week isn’t slowing down. With rising global participation, growing mobile adoption, and increasing omnichannel demand, retailers must be ready for record volumes in 2025 and beyond. That means investing in infrastructure, automation, and personalization that can scale.
One US-based retailer who adopted unified commerce in 2024 reported smoother operations during Cyber Week despite handling 40% more orders than the previous year. Their ability to sync inventory, fulfillment, and marketing in real time prevented overselling and boosted customer satisfaction.
The takeaway: the path to thriving in a $50 billion Cyber Week is paved with technology investments today.
Maropost is built to help mid-market retailers prepare for the future of Cyber Week:
AI-powered marketing drives smarter personalization across email, SMS, and on-site experiences.
Unified commerce connects ecommerce, POS, inventory, and loyalty into one seamless system.
Scalable infrastructure ensures reliability during record-breaking surges.
Real-time analytics provide insights for faster, data-driven decision-making.
Integrated loyalty tools build stronger customer relationships long after the sale.
With Maropost, retailers don’t just react to Cyber Week trends—they get ahead of them. By combining AI innovation with unified commerce, they can deliver the seamless, personalized, and scalable experiences that will define the next era of global retail.