Marketing automation is now a must, not a luxury
Almost every mid-market brand has the same complaint: tool fatigue. They’ve got one app for email, another for SMS, another for cart recovery. Every extra tool means more cost, more management, and more risk of data falling through the cracks.
Native marketing automation solves this problem. It’s also where the ROI becomes undeniable. Marketing automation delivers $5.44 for every $1 spent, and those returns are why more than 80% of marketers now rely on it.
Automation delivers more leads and higher conversions
Automation is about more than efficiency, it’s about results. Around 80% of marketers say automation generates more leads, while 77% report higher conversion rates. Automated email flows generate 320% more revenue than non-automated campaigns. Behavior-driven messages—welcome sequences, abandonment reminders, re-engagement nudges—make all the difference in turning intent into purchase.
Personalization drives transaction rates higher
Customers expect messages that feel personal, not generic. Personalized emails have been shown to deliver 6x higher transaction rates than one-size-fits-all campaigns. With deep segmentation and dynamic content built in, Maropost makes personalization possible without bolting on external tools or juggling data syncs.
Native tools cut time, cost, and friction
When your marketing tools are apps stitched together from separate vendors, each one becomes a point of friction. You pay more, data syncs break, and campaigns stall. With Maropost, marketing is native to the platform. Email, SMS, loyalty, and recommendations live in the same system as commerce, so every customer interaction flows seamlessly.
What mid-market brands gain from Maropost’s native approach
Faster campaign launches: behavior-based automations are ready to use
Higher average order values: upsells and cross-sells are fueled by unified customer data
Stronger customer loyalty: messages are consistent and timely across every touchpoint
Lower operational risk: everything is built to work together, no fragile integrations required
A scenario you’ll recognize
Picture a mid-market fashion brand running a holiday campaign. On a patchwork stack, the team has to coordinate across three tools: Klaviyo for email, Yotpo for SMS, and a separate loyalty app. Lists are synced manually, offers need to be rebuilt in each system, and timing rarely lines up perfectly.
With Maropost, the same campaign takes a fraction of the time. Email and SMS run from the same system. Loyalty discounts are applied automatically. Customer profiles update in real time, so the right offer reaches the right person without guesswork. The result: fewer errors, faster launches, and higher conversions.
Why native matters for long-term growth
Mid-market brands can’t afford to waste time maintaining a patchwork tech stack. Growth depends on agility, and agility depends on clean, connected data. Native marketing automation ensures that every message is backed by a complete customer profile and that campaigns run smoothly as you scale.
With Maropost, marketing isn’t an add-on—it’s part of the foundation. That means less time wrangling tools and more time building campaigns that drive measurable revenue.