Most marketers think they’re personalizing. The truth? They’re not.
Sending “20% off” blasts to “active customers” isn’t segmentation—it’s the status quo. And the status quo leaves revenue on the table.
The real edge comes when you stop looking at customers as static demographics and start decoding their behavioral signals—purchase recency, frequency, monetary value, and engagement.
That’s why Maropost has evolved traditional RFM into eRFM—a smarter framework that doesn’t just track what customers buy, but how they interact across channels. Because engagement is often the earliest—and most predictive—signal of intent.
Here’s where it gets powerful: each layer of eRFM builds on the one before it, turning raw customer data into a revenue engine.
It starts with real-time purchase behavior—who buys, how often, and what they spend. That’s the baseline.
Add engagement insights, and suddenly you know not just what people do, but how they like to interact—and who’s most likely to come back.
Blend the two, and you get true segmentation: actionable groups that tell you exactly where to focus your effort.
Then comes automation, scaling those insights into systematic campaigns that hit the right people with the right message.
And finally, personalization—content and timing crafted around real behavior, not guesswork.
That’s how eRFM transforms data into action—and action into measurable revenue.
Layer in AI Modeling, and you unlock:
Hidden intent signals that predict the next move.
Timing recommendations that strike when impact is highest.
Real-time segment updates that stay fresh as behaviors evolve.
The competitive gap widens with scale. Basic platforms plateau. Intelligence-driven platforms compound—getting smarter with every customer click, open, and purchase.
If your marketing still relies on static rules and blunt-force blasts, you’re not personalizing—you’re settling. With eRFM and AI, you’re building precision journeys that win loyalty, maximize lifetime value, and make every interaction count.
Challenge the status quo. Stop segmenting. Start strategizing.
See eRFM in action. Check out our webinar: From data to dollars: how to turn your customer database into a growth engine to learn how eRFM powers real-world revenue growth.