Email marketing should be more than a cost center—it should be a growth engine. Mid-market ecommerce brands using Maropost Marketing Cloud are unlocking up to 30% revenue growth by eliminating hidden platform penalties, streamlining operations, and leveraging AI-driven optimization to scale smarter and faster.
But too many retailers are stuck on contact-based platforms like ActiveCampaign or Klaviyo that punish growth with escalating fees, hidden costs, and performance limitations. It’s time to flip the model.
With Maropost Marketing Cloud, you can scale without limits, align costs with business success, and turn email into one of your highest-performing revenue channels.
Executives evaluating email platforms often focus on subscription costs alone. But that’s a trap. A real ROI analysis must look beyond the sticker price and dig into:
Growth penalties: Contact-based platforms jack up your costs as your list grows. The more successful you are, the more you pay.
Operational inefficiencies: Multiple vendors, clunky integrations, and manual campaign management eat away at productivity.
Performance ceilings: Without owned infrastructure and AI-driven optimization, your campaigns underperform and your revenue potential shrinks.
Maropost turns this equation on its head. Instead of penalizing growth, it aligns cost with value delivered.
Contact-based pricing equals negative ROI. As your contact list grows, so do your penalties. Budget unpredictability kicks in, planning gets harder, and growth starts to feel risky.
Volume-based pricing equals scalable ROI. With Maropost, you pay for the actual messages sent—not the size of your list. That means predictable costs, no growth penalties, and unlimited scaling.
And cost is just the start. Maropost amplifies ROI across four key dimensions:
Cost savings – Eliminate contact penalties and tier upgrades
Operational efficiency – Consolidate vendors, automate workflows, and free up your team’s time
Performance gains – Owned infrastructure ensures better deliverability, faster sends, and stronger engagement
Revenue optimization – AI-powered segmentation, analytics, and personalization drive up to 30% revenue lift
For one customer sending 16M emails per month, switching to Maropost meant instant cost relief, greater efficiency, and measurable revenue growth. Customers report short payback periods (6–12 months) with ROI that compounds over time.
“But won’t volume-based pricing cost more upfront?”
Not when you factor in hidden costs and growth penalties. Most merchants see immediate savings plus long-term upside.
“ROI is too complex to calculate.”
That’s where Maropost shines. Our team helps you model out cost savings, efficiency gains, and revenue lift—giving you a rock-solid financial justification for your investment.
Step 1: Run the numbers by calculating:
Contact penalties you’ll eliminate
Time saved through automation and vendor consolidation
Revenue lift from AI-driven performance improvements
Step 2: Implement smarter strategies
Switch to volume-based pricing for instant cost relief
Consolidate platforms for streamlined operations
Use AI optimization to capture up to 30% more revenue
You’ll know it’s working when you see:
No more growth penalties—predictable scaling costs
Faster execution with a leaner, more productive team
Higher deliverability and campaign performance
Revenue growth that compounds quarter after quarter
If your email marketing platform punishes you for success, it’s time to rethink your ROI model. Maropost Marketing Cloud gives mid-market retailers the ability to scale without limits, cut hidden costs, and capture 30% more revenue.
The future of ecommerce growth isn’t contact-based. It’s performance-based, AI-powered, and built on predictable economics.
Ready to build your ROI case? Maropost offers full support with financial justification, ROI modeling, and migration strategy—so you can prove the value before you make the switch.