Email marketing has proved to be one of the best digital marketing trends in the world. Today, thousands of professionals prefer to communicate with clients and reach out to leads through emails.
So if you’ve made your mind to deal with leads through emails, get their email addresses first. And now, when you are ready to set your email campaign, do not forget about email verification.
Besides other email marketing trends, email verification is a crucial part of your email marketing strategy.
So let’s discover what it is, what is an email verifier, why need it for your email marketing strategy, and how to choose an email checker.
In this article you will learn:
Email verification is the process of checking an email address for being real, active, and capable of receiving emails. If the email address is valid, you can safely send emails to it. Also, you don’t have to worry about the delivery rate and your sender’s reputation. Yet, if an email address is invalid or catch-all (or accept-all), delete it from your mailing list.
There are a few ways of email verification. You can send a test email manually. Yet, it will take much time if you have many addresses and can grow the bounce rate.
Also, you can simply google the addresses. However, this method turns out to be time-consuming if your mailing list is long. Just think, one-by-one manually google every address. Not so pleasant, isn’t it?
Method 3 is the fastest and simplest. You only need to use an email verifier tool. So what is an email verifier?
An email verifier is not just a tool that helps professionals keep up. Unlike other email marketing tools, an email verifier is an instrument that will really help you reach out to people.
So, an email verifier is an instrument that checks every email address on your list of recipients. It detects the invalid, bouncy, and abandoned ones, and deletes them. As a result, the delivery rate grows, your sender’s reputation remains high, and your sent drip emails reach your leads.
An email verification tool is a must-have for every professional who in their efforts rely on email marketing. And here are a few reasons why:
So if you want to keep the high sender’s reputation, an email verifier is the tool that will support you. Without it, all your email marketing efforts will go down the drain.
Every snowflake is unique. So email verifiers are. Each of them works according to the algorithms the devs have implemented. But still, here are the most popular checks a reliable email verifier performs.
When it comes to choosing an email verifier, you can get confused: there are thousands of email verification tools on the web. Some of them are free, others are paid; some offer a single verification, with the help of others you can check lists of addresses; a few go as a single tool, others are a part of an all-in-one platform. There are a few parameters you need to remember:
As you already know how to choose the best email verification tool, let’s have a look at a few that the digital market offers.
Snov.io Email Verifier is a part of an email marketing toolset. It checks every email address in 7 steps and provides the email deliverability of 99%. Besides other useful features, it detects catch-all addresses.
On a free plan, you can verify for up to 100 email addresses. You can check emails one-by-one, upload a list of addresses or use the extension for Chrome. 10,000 verified addresses cost $69.
Moreover, even within the free plan, you can use other tools: an email finder to get email addresses, an email drip campaign instrument to send triggered email sequences, track emails for free, and more.
Hunter is an alternative to Snov.io that provides email verification. At a free plan, you can check 50 addresses.
The service detects unavailable and catch-all addresses. Yet, it won’t verify freemail ones. To check 10,000 addresses you will have to pay $199.
ZeroBounce is a verification instrument that lets you check 100 email addresses for free per month. If you need to check more addresses, you can go premium: the prices start at $16 per 2,000 verifications. You can check both single emails and lists of addresses. Just as Snov.io, it provides anti-greylisting technology.
Which tool is the best? It’s all about your preferences and budget. Anyway, do not skip this crucial step, email verification, in your email marketing campaign. With a great checker onboard, your email campaigns will always reach the recipients and your revenue will grow!