Consumer Products
26x Return On Investment for Fashion Merchant Lisen.dk after Integrating Maropost Merchandising Cloud on their Shopify store
The Challenge
Increase customer time to value
Featuring more than 3,000 products on their site, those behind Lisen.dk needed to find a way to streamline their shopper journey by making it easier for their customers to find the items they wanted to buy. Lisen.dk also needed to find a way to maximize their website’s upselling and cross-selling capabilities.
"My favorite aspect of Merchandising Cloud is the intelligent AI sorting capabilities. Other sorting mechanisms might show certain customers a certain product that has sold a lot, and so now it’s at the top of the product feed, but that’s not always what I want to show or what the customer wants to see. With Merchandising Cloud, the feed is personalized, helping every customer find the product that’s perfect for them."
CEO
The Solution
Personalized Search solution
Working closely with Danish agency dtails, Maropost Merchandising Cloud set out to improve search accuracy and maximize upsell and cross-sell opportunities. Integrating the Personalized Search solution quickly solved the former problem, while integration with the Recommendations solution quickly solved the latter. With these improved capabilities, powered by Artificial Intelligence, Lisen.dk customers were able to find their preferred items quicker and easier, thereby improving user experience and reducing churn. Customers were also shown additional recommended items which Maropost Merchandising Cloud’s machine-learning algorithm identified as potential upsell and cross-sell opportunities.
The Results
Increased Conversions
Lisen.DK saw a 26x return on investment
Lisen.DK
Lisen.dk is a family-owned fashion company which began in 2007 as a small shop on the Danish coast. While the brick-and-mortar iteration is still lovingly retained, the online version quickly became a fashion-industry favourite – not only on Nordic home turf, but also worldwide – attracting tens of thousands of visitors every single month.
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