Australian furniture outlet Office Stock enables Merchandising Cloud Personalized Search on their Neto store
The Challenge
An Australian owned and operated office furniture business, Office Stock focuses on providing an excellent experience for every customer.
The Office Stock shopper journey takes place entirely online. In the absence of all the costs associated with a physical showroom, the company passes their savings on to the buyer, enabling them to offer the most competitive prices.
But with hundreds of products, and growing, the team behind Office Stock realized they needed a better way for shoppers to discover their impressive assortment.
Leading site search and personalization software provider Merchandising Cloud has been enlisted to help with this, utilizing the power of personalization to help customers find their preferred items quicker and easier. As such, Merchandising Cloud’s Personalized Search solution is now live on the Office Stock website.
The Solution
What is Merchandising Cloud and what does it do?
Merchandising Cloud is a leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the merchant.
This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
What is personalized search?
Personalized Search is Merchandising Cloud’s most popular solution. It enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, with the ability to ‘Add to Cart’ directly from the autocomplete, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
The Results
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster and a powerful variant search allows for filtering through different colour variants.
The personalized search solution also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.
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