The Solution

In their search for a fast and reliable ecommerce tool that could solve this problem, Jono & Johno discovered Merchandising Cloud. The top chainsaw spares retailer has now enlisted the leading site search and personalization software provider to help their customers find their preferred products quicker and easier, while also inspiring new explorations based on individual desires learned by Merchandising Cloud’s best-in-class personalization algorithm.

What is Merchandising Cloud and what does it do?
Merchandising Cloud is a trusted ecommerce tool, used by industry leaders, which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the retailer.

This reliable personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.

What is included in the full Merchandising Cloud suite?
Customers using Jono & Johno’s online store, which is hosted on Maropost, will now be interacting with Merchandising Cloud technology when they search, browse collections, and view recommendations.

The most popular Merchandising Cloud solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have autocomplete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.