Australian wholesaler MJS Electrical is latest Neto client to enable full Merchandising Cloud suite with Personalized Search, Smart Collections, and Recommendations
The Challenge
A family-run powerhouse, MJS Electrical supplies a huge assortment of high-quality electrical goods.
While the business itself was set up in 2010, the family members running the company have been in the electrical wholesale trade for more than 20 years.
Since the inception of MJS Electrical, which is based in a suburb of Sydney, Australia, their range has grown considerably in size.
Today they provide thousands of items to customers far and wide, largely thanks to the popularity of their Neto-powered, Zellis-designed online store.
Enhancing this presence even further, MJS Electrical has, with invaluable support from Tim Davies and everyone else at the Zellis agency, just finished integrating Merchandising Cloud solutions – ensuring their customers have the best possible search experiences so they can find, and purchase, the items they want to buy.
The Solution
What is Merchandising Cloud and what does it do?
Merchandising Cloud is a leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work.
This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
The Results
How do Merchandising Cloud solutions benefit online retailers?
Customers of MJS Electrical’s online store, which is hosted on the Neto platform, will now be interacting with Merchandising Cloud technology when they search, browse collections, and view recommendations.
The most popular Merchandising Cloud solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.
The Smart Collections solution offers similar benefits to Personalized Search, but for collections instead of search.
Personalized product rankings again ensure customers are shown the items that are most relevant to them as individuals, while sorting functionality and dynamic filters give shoppers the tools they need to narrow down the products in a collection according to their preferences.
The Smart Collections tool also includes the merchandising rules feature – the ability to complement the AI’s maximization of conversion with alternative strategies such as boosting brand collaborations or items with high margins or stock levels.
Meanwhile, the Recommendations solution displays hot sellers, recently viewed items, and newest products, allowing retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown, as Merchandising Cloud recommendations are automatically populated based on the actual shoppers behaviour on the website. “
These solutions also include advanced analytics, which enable merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.
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