Australia’s best organic food store Wholesome Hub is Merchandising Cloud's latest Neto client
The Challenge
In these modern and capitalistic times, it can be hard for environmentally conscious shoppers to find online stores that put sustainability before profit.
The market for such an ethos is definitely there, however, with more and more consumers wanting to know the stories behind their purchases – where the items came from, how they were produced, and how they were shipped.
That’s where Wholesome Hub comes in. Australia’s best organic food store, the retailer only deals in products that are organic, vegan, and sourced in-country. Their offerings are all cruelty free, ethically made, contain zero waste, and are shipped in the most environmentally friendly way possible. The company even plants trees to offset any carbon emissions generated by their delivery methods.
Solidifying its commendable principles, Wholesome Hub is also a committed member of the 1% for the Planet movement – a group of retailers who donate 1% of all sales revenue to supporting non-profit organizations and environmental campaigns which help look after the planet and support biodiversity.
Today the business is a force to be reckoned with, boasting myriad awards for sustainability and entrepreneurship.
The latest step in the development of the Wholesome Hub online store lies in its integration with Merchandising Cloud search and personalization software.
The Solution
What is Merchandising Cloud and how does it help increase ecommerce revenue?
Merchandising Cloud is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
The Results
Following the recent integration, two Merchandising Cloud solutions are now integrated with the Wholesome Hub site, which runs on the Neto platform – Personalized Search, and Recommendations.
The Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
The Recommendations solution, meanwhile, identifies hot sellers, recently viewed items, and newest products. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
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