Technology
Cyberphoto’s 30% Search Conversion Uplift with Merchandising Cloud
The Challenge
Featuring thousands of products with multiple options, variants, and accessories, Cyberphoto needed to make it easier for customers to quickly find the items they wanted to buy. They needed a solution to provide dynamic displays and filtering. They also needed advanced search capabilities to allow for model/SKU searches.
We would absolutely recommend Merchandising Cloud. The product is very advanced and the interest Merchandising Cloud has shown in our business is a strong reason to go with them. Merchandising Cloud has increased our conversion and the search refinements are significantly down.
CTO of Cyberphoto
The Solution
The personalized search solution significantly improved Cyberphoto’s site search capabilities, both technically using advanced features like NLP and Merchandising Cloud’s powerful new model/SKU search, as well as through the use of a leading AI personalization algorithm. This solution improved UX on the store, increased Cyberphoto’s overall site speed, almost halved the number of search refinements being conducted by shoppers, and allowed for the implementation of Cyberphoto’s desired filters.
Nils Kohlström
CTO of Cyberphoto
The Results
30%
Increased Search Conversion
Following integration with Merchandising Cloud personalized search, Cyberphoto experienced a 26% increase in Search Conversion. This rose a further 4% after implementing Merchandising Cloud’s new model search feature.
47%
Fewer Search Refinements
There was a 53.7% decrease in search refinements, meaning more shoppers were now finding relevant results from the first search, and so there was no need for them to search again.
15%
Increased Search Speed
Cyberphoto’s Site Speed rose by 36% after integrating Merchandising Cloud, meaning faster loading times, better ranking and SEO, and an overall improvement in user experience.
Cyberphoto
One of the very first businesses in the world to realize the potential selling power of the internet, the Swedish company now known as Cyberphoto began their online journey as early as 1995 – only a year after the very first online transaction took place. Today the company’s store, hosted on the Litium ecommerce platform, continues to sell top quality cameras and camera equipment.
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