Famed footwear brand United Nude is Merchandising Cloud's latest Magento integration
The Challenge
Global footwear brand United Nude, has gained worldwide fame for its unique and innovative designs. To date, the brand has produced customized shoes for stars such as Lady Gaga and Nicki Minaj, and has collaborated with famed designers Issey Miyake, Iris Van Herpen, and the late Zaha Hadid.
While United Nude is based in LA, its designs are sold across the world, with an increasing amount of sales now taking place online.
The Solution
Now, the brand has enlisted the help of leading machine-learning and product personalization company Merchandising Cloud which works behind the scenes to secure increased conversion rates.
Using the latest in Artificial Intelligence technology, Merchandising Cloud solutions allow online shoppers to find what they want quicker and easier, tailoring and personalizing the content they see.
A number of the company’s solutions are now in operation on United Nude’s websites, following the integration on their Magento environment earlier this month.
The Results
United Nude will now benefit from search personalization as well as Merchandising Cloud’s Recommendations solution which identifies hot sellers, recently viewed items, and newest products, and Merchandising Cloud Smart Collections which includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
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