Fashion retailer Black Halo integrates Merchandising Cloud's Personalized Search and Smart Collections for Shopify
The Challenge
Premium clothing retailer Black Halo is adored by fashionistas all across the globe, with a star-studded fan base that includes Meghan Markle, Kim Kardashian, Blake Lively, and Tyra Banks.
What’s more, the LA-based Black Halo, which works with top commerce agency BVA, has arguably transformed the way the modern-day woman dresses, thanks to the iconic Jackie O dress.
Known for its versatility and ability to enhance a woman’s figure, this piece laid the foundation for the brand’s success as a leader in the contemporary dress market.
Other pieces, created by Founder and Creative Director of Black Halo, Laurel Berman, also utilize architectural designs, while the brand has recently added a cocktail and evening wear collection.
The Solution
The next step in Black Halo’s fashion-forward journey lies in their integration with leading site search and personalization company Merchandising Cloud.
Merchandising Cloud uses AI algorithms to change the order in which each individual shopper sees each product. This helps ecommerce merchants increase revenue, boost conversion, optimize speed, and improve UX.
The Results
Following the recent integration, which saw BVA experts working in close collaboration with Merchandising Cloud, two Merchandising Cloud solutions are now live on the fashion site.
The Personalized Search solution means Black Halo customers will now be able to find their preferred items quicker and easier. The Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
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