Full Merchandising Cloud suite for California-based Shopify merchant The Bruery
The Challenge
An award-winning merchant in the food & beverage industry, The Bruery is an American brewing company based in California.
Founded by Master Cicerone Patrick Rue, the company’s name is an apt fusion between the word ‘Brewery’ and founder’s family name – ‘Rue’.
It’s a name that leaves no room for confusion – with one glance customers can divine that this is a store that’s all about making and selling the very best quality beer.
The online iteration of The Bruery, which runs on the Shopify ecommerce platform, was lovingly created by top US web agency Zehner. There, customers can purchase their favourite tipples, and also sign up for ‘Society’ membership to gain access to special creations and experiences.
Customers shopping on www.thebruery.com will now also interact with a number of Merchandising Cloud Site Search & Personalization solutions.
The Solution
What is Merchandising Cloud and how does it help increase ecommerce revenue?
Merchandising Cloud is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Three Merchandising Cloud solutions are now live on The Bruery’s website – Personalized Search, Smart Collections, and Recommendations.
Personalized Search is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly. Customers see more of the products they like and, therefore, end up buying more.
Smart Collections, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
The Results
Merchandising Cloud filtering options (which are fully customizable) operating on a Smart Collection for The Bruery. Merchandising Cloud also created the custom Holiday Gifts banner seen at the top of the page.
Merchandising Cloud Recommendations identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Merchandising Cloud’s Recommendations solution in action for The Bruery. Merchandising Cloud also created the custom ‘Members Only’ sticker visible on some of the product cards shown.
Going beyond out-of-the-box: Merchandising Cloud Customizations, Banners, & Stickers
While Merchandising Cloud’s powerful ecommerce tool already looks great out-of-the-box, it is also possible to customize the solutions to match the merchant’s desired look, feel, and desired brand experience.
The Bruery, for example, chose to customize a number of aspects, most notably in relation to the store’s search results page where logic for becoming a member was incorporated into individual product cards.
Merchandising Cloud also created custom banners for The Bruery, highlighting the merchant’s Holiday Gifts collection, and custom stickers, highlighting ‘Members Only’ products.
The store also features a beautiful, full-screen autocomplete, and carries a beta version of Merchandising Cloud’s Content Search feature, due to be released to the wider public in 2021.
A beta version of Merchandising Cloud’s soon-to-be-released Content Search solution, running on The Bruery.
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