Fashion
Goodly: Achieving 11% Search Conversion with Merchandising Cloud
The Challenge
With more than 1,600 different SKUs, Goodly needed to find a solution that made it easier for their shoppers to quickly and easily find the items they were looking for. Management also wanted a solution that improved UX, included many solutions under one roof, and saved time for their team – especially in the management of collections.
We rely heavily on Merchandising Cloud solutions and know they play a critical role in the UX of our site. It’s also nice to have so many features wrapped into one application, and recognize the support team is always responsive and incredibly helpful.
Marketing Director of The Sock Drawer
The Solution
Merchandising Cloud’s personalized search solution improved Goodly’s site search capabilities both technically through the use of features like NLP and advanced spelling tolerance, as well as through the use of Merchandising Cloud’s leading personalization AI. The solution also included an autocomplete function which improved findability.
Furthermore, the recommendations solution improved the site’s upsell and cross-sell ability, while smart collections reduced the amount of manual collection management time required from the team.
When taken together, Merchandising Cloud’s three main solutions streamlined processes for Goodly and resulted in improved UX storewide.
Brianna Mallory
Marketing Director of The Sock Drawer
The Results
11%
Search Conversion Rate:
Following integration with Merchandising Cloud personalized search, Goodly reached a very impressive search conversion rate of 11% – more than double the rate of peers.
5x
More Search Conversion
Searching shoppers became five times more likely to convert than customers who browsed through Goodly’s store following integration with Merchandising Cloud solutions.
100%
Client Satisfaction Score
Marketing Director of Goodly, Brianna Mallory, praised Merchandising Cloud’s ability to improve user experience and said it has saved her team countless hours of work in managing collections.
Goodly
Goodly, formerly known as The Sock Drawer, began in 2007 when founder Brooke English opened a small sock store in her Californian hometown. The store thrived in the community, and so the store expanded into ecommerce in 2011.
Goodly is now one of the largest online sock companies in the world, offering hundreds of different styles. It has also recently started selling an ever-changing variety of gift items.
Get Started Today
Learn how Maropost drives revenue, improves customer relationships, and powers efficiency for your business—all in one easy-to-use platform
Get Started