Fashion
Storiarts’ E-commerce Growth: 9.5% Search Conversion with Merchandising Cloud
The Challenge
With hundreds of products in their catalog, Storiarts needed to find a solution that made it easier for their shoppers to quickly and easily find the literary-inspired items they desired. Storiarts management also wanted a solution that included the valuable ability to capture and analyze search terms to determine what products they didn’t have that their customers wanted them to stock.
We initially tried a competitor to Merchandising Cloud but found it inferior in almost every way. Merchandising Cloud was faster to set up, offered more total value, and integrated much better with our site’s look and feel.
Co-owner of Storiarts
The Solution
Merchandising Cloud’s personalized search solution improved Storiarts’ site search capabilities both technically through the use of features like NLP and advanced spelling tolerance (which was significant because customers misspell author names), as well as through the use of Merchandising Cloud’s leading personalization AI. The solution also included an autocomplete function which improved findability. Furthermore, the recommendations solution improved the site’s upsell and cross-sell ability, while Merchandising Cloud analytics captured detailed data on what customers were looking for on-site.
Chris Tissell
Co-owner of Storiarts
The Results
9.5%
Search Conversion Rate:
Following integration with Merchandising Cloud personalized search, Storiarts reached a very impressive search conversion rate of 9.5% – more than double the rate of well-performing peers.
4%
Higher Overall Conversion
Following the integration of Merchandising Cloud’s solutions, Storiarts’ total conversion increased by 4%, driven by smarter ecommerce site search and recommendations enabling upsells and cross-sells.
100%
Storiarts Satisfaction Score
Co-owner of Storiarts, Chris Tissell, praised Merchandising Cloud’s ability to increase conversion, improve user experience, and provide quick and knowledgeable response times.
Storiarts
Fresh out of design school in 2011, innovative graduate Tori Tissell decided to make a set of unique literary-inspired Christmas gifts for her family. Mere weeks later, Tori made her idea her business. Ever since, Storiarts has been offering book lovers across the globe quality apparel and home goods inspired by their favourite tomes. Furthermore, Storiarts went on to partner with the charity LitWorld which tackles illiteracy worldwide.
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