Consumer Products
Top Australian agency Zellis installs full Merchandising Cloud suite for Maropost merchant LEGEAR
The Challenge
“LEGEAR has been frustrated by competitors copying their every move, seeking to piggyback on their stellar reputation and credentials – and so the brief for the website redesign project was to raise the bar and deliver an exceptional online customer experience,” explained Mr. Davies.
The Solution
Zellis praises Merchandising Cloud service following full suite integration
The full Merchandising Cloud suite is now live on LEGEAR’s website, helping shoppers find their preferred products quicker and easier, as well as inspiring new product discoveries.
Tim Davies, a multichannel retail specialist at Zellis, praised the Merchandising Cloud suite of solutions and said it added a lot of value to the merchant, helping to expand LEGEAR’s leading position.
“This mission has certainly been accomplished, and Merchandising Cloud was a large part of that – leveraging the power of AI in site search to make product discovery quicker and easier.”
CCO of Merchandising Cloud, Joakim Amadeus Olsson added that a lot of praise was due to Zellis also, especially considering how during the project some data deficiencies were uncovered.
“Zellis are the real heroes here. Not only does the new LEGEAR site look amazing, but Zellis’ merchant services team also identified and addressed data restructuring for the client which included recategorizing more than 30,000 products and associating parent/child SKUs to form variations,” he said.
“The entire Zellis team did a fantastic job and it was a pleasure working with them on this.”
The Results
Merchandising Cloud’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing.
This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.
Merchandising Cloud’s autocomplete function (which is part of the Personalized Search solution) in action for LEGEAR.
Merchandising Cloud’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. Notably, Inked Gaming chose to include colour swatches directly on its customized product card. In addition, as can be seen below, the company also opted for customized horizontal filtering rather than the more conventional vertical design.
Custom filtering options running on LEGEAR’s online store as part of the Merchandising Cloud Smart Collections solution.
Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.
Legear
A multi-brand tactical gear store, LEGEAR (which stands for Law Enforcement Gear) has been operating across both Australia and New Zealand since 1999.
It is the leading supplier of commercial off the shelf law enforcement, military, public safety, outdoor products, and training gear in the market, with an offering that ranges clothing, bags, packs, footwear, accessories and tactical equipment.
The popular brand house is supported by a highly engaged customer audience across the Military, Law Enforcement, Health, and Fire service sectors.
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