Top Australian electronics retailer joins Merchandising Cloud client family
The Challenge
Another top retailer has joined the Merchandising Cloud client community, rounding off what has been a fantastic year for the well-respected machine-learning company.
This time around it is an Australian one-stop tech shop giving the firm a big thumbs up.
Shopping Express, which is based near Sydney but sells online to customers all over the land down under, offers its customers “the latest and greatest technology” across a wide range of brands and categories.
Chief among these categories is PC hardware, with those at Shopping Express stocking everything a person would need to build, upgrade, or repair a modern computer.
The Solution
The store’s website now carries a number of Merchandising Cloud features, following a recent smooth integration of the cutting edge Artificial Intelligence technology.
Merchandising Cloud’s service, which is used by leading eCommerce websites, uses AI to build unique user profiles, thereby delivering a personalized search experience for each site visitor.
The Results
Now, with its increased smart search capabilities, Shopping Express customers will be able to find their preferred items quicker and easier.
They will also benefit from Merchandising Cloud’s Recommendations solution, which identifies hot sellers, recently viewed items, and newest products, and Merchandising Cloud Smart Collections, which includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
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