The Solution

Now aiding them in this noble endeavour is top site search and personalization provider, Merchandising Cloud.

As the best and most reliable Shopify Plus marketplace app offering a highly advanced Site Search and Personalization software solution, Merchandising Cloud was the top choice for Schoolhouse and its leading US web agency Fuel Made.

The full Merchandising Cloud suite is now live on Schoolhouse’s website, helping their customers find their preferred products quicker and easier, as well as inspiring new product discoveries.

“When it came time to choose an app partner, we worked with our client to find a solution that was robust enough to handle their technical complexity while adhering to their incredible sense of design – and we found that perfect balance in Merchandising Cloud,” explained Ashley Pair from Fuel Made.

Merchandising Cloud intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing.

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.

Merchandising Cloud’s autocomplete function (which is part of the Personalized Search solution) in action for Schoolhouse.

Merchandising Cloud’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.

It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. Notably, Schoolhouse chose to include customized colour swatches directly below its customized product cards.

Filtering options seen in action in a Merchandising Cloud’s Smart Collection operating on the Schoolhouse website.

Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.

The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.