The Challenge
The UK-based Nomad has been serving up high quality outerwear for almost two decades now – going from strength to strength in the process.
Known for supplying clothing and equipment that are both timeless and durable, the merchant offers the exact opposite of fast, disposable fashion in order to reduce impact on the planet and promote a less wasteful lifestyle.
With thousands of different products now on offer, including items from well-known brand Carhartt, the merchant, which runs on the Shopify ecommerce platform, faced challenges in terms of how to best enable shoppers to find the specific items they were actively looking for, as well as discover their unknown desires.
In their search for a fast and reliable ecommerce tool that could solve this problem, Nomad discovered Merchandising Cloud. The retailer has now enlisted the leading site search and personalization software provider to help their customers find their preferred products quicker and easier, while also inspiring new explorations based on individual desires learned by Findify’s best-in-class personalization algorithm.
The Solution
What is Merchandising Cloud and what does it do?
Merchandising Cloud is a trusted ecommerce tool, used by industry leaders, which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the retailer.
This reliable personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
What is included in the full Merchandising Cloud suite?
Customers using Nomad’s online shop, which is hosted on Shopify, will now be interacting with Merchandising Cloud technology when they search, browse collections, and view recommendations.
The most popular Merchandising Cloud solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have autocomplete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.
The Results
Nomad’s custom filtering options within a Merchandising Cloud Smart Collection.
Merchandising Cloud’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
Finally, the Recommendations solution identifies hot sellers, recently viewed items, and newest products.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.
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