Unique cardmaker Lovepop is latest US Shopify store to enable Merchandising Cloud personalized search
The Challenge
Founders of Lovepop, an innovative 3D card company, John Wise and Wombi Rose met when studying to become naval architects.
On a group trip to Vietnam, however, John and Wombi were inspired by the incredible paper art form of kirigami.
The duo decided to take their engineering background and combine this ancient art with the sliceform structure used in ship design. This created a new method of creation which they called Slicegami – and thus Lovepop was born.
John and Wombi took their unique business idea to the small screen in 2015, appearing on ABCs Shark Tank programme, and secured an investment.
After experiencing tremendous growth in the following years, Lovepop is now on a mission to create one billion magical moments with its imagination-meets-engineering approach to designing incredible paper art.
The merchant now creates beautiful paper pop-up cards, stationery, decor, and gifts that make it easy to connect with loved ones in meaningful and memorable ways. Their products are sold at retail locations across the US, as well as online.
Customers using Lovepop’s popular web store, which is hosted on the Shopify ecommerce platform, will now be interacting with Merchandising Cloud technology when they carry out product searches.
The Solution
What is Merchandising Cloud and what does it do?
Merchandising Cloud is a leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the merchant.
This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
What is personalized search?
The most popular Merchandising Cloud solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, with the ability to ‘Add to Cart’ directly from the autocomplete, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
The Results
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster and a powerful variant search allows for filtering through different colour variants.
The personalized search solution also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.
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