US merchant Military Luggage integrates full Merchandising Cloud suite
The Challenge
Founded with one specific mission in mind, the Military Luggage Company provides the best quality bags, packs, and cases to all branches of the US military – from the Army and the Air Force to the Marines, the Navy, and the Coast Guard.
Their comprehensive collection, covering both official and personal use, offers items that are tough, rugged, and reliable under pressure. Customers can purchase these items on the merchant’s online store, which is hosted on the BigCommerce platform.
The store’s latest development lies in its online site’s integration with Merchandising Cloud’s site search and personalization software, helping Military Luggage customers find their preferred products quicker and easier while also inspiring new explorations based on individual desires learned by Merchandising Cloud’s best-in-class personalization algorithm.
The Solution
What does Merchandising Cloud do and how can it increase revenue for ecommerce merchants?
Merchandising Cloud is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Filtering options on Merchandising Cloud’s Smart Collections solution, as customized by Military Luggage.
Three Merchandising Cloud solutions are now live on Military Luggage’s website – Personalized Search, Smart Collections, and Recommendations.
Personalized Search is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly. Customers see more of the products they like and, therefore, end up buying more.
Smart Collections, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
The Results
Merchandising Cloud Recommendations identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Merchandising Cloud Recommendations on Military Luggage’s online store – including custom ‘Sale’ sticker created by Merchandising Cloud.
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