MJS Electrical Products & Supplies is a family-owned Australian electrical wholesaler built around one idea: less friction for customers and staff. Founded in 2010, the business draws on more than 30 years of family experience in electrical wholesale, and started selling on eBay while its own website was still nearly two years from launch. Today it serves electricians and retail shoppers through a busy trade counter, eCommerce site, marketplaces, and a mobile app.
That activity adds up to more than 7,000 active SKUs, 50–100 trade counter customers every day, up to 400 orders shipped by midday, more than 5,000 five-star Google reviews, and 30% year-on-year growth. Behind that is a connected commerce strategy powered by Maropost, with Neto by Maropost at the core and TouchCart extending the experience to mobile.
"This has been our best year ever. We're up around 30% year-on-year, our order volumes have doubled over the last 12 months, and TouchCart has become one of our strongest sales channels."
Mark Seguna, Founder & Managing Director
MJS Electrical Products & Supplies
Challenge
MJS built its first website on OpenCart, which worked well in the early years. As the business grew, inventory, accounting, eCommerce, and marketplaces each ran through their own separate connector. MJS had more than 1,000 products on its website but could only keep 50–100 listings on eBay because every update was manual.
"We'd outgrown OpenCart. We had separate connectors for everything: one for Xero, another for the website, another for eBay, and it became a nightmare to manage," says Seguna.
Solution
Around 2016, MJS moved to Neto by Maropost as its unified commerce platform: one login, one catalog, and one real-time stock count across eCommerce, trade counter, marketplaces, and mobile. A standalone online store builder, the kind most eCommerce platforms are still built around, couldn't cover that ground, so Neto also runs as the B2B commerce platform for trade accounts and the online store builder behind the retail site, replacing the separate tools MJS had outgrown.
TouchCart, a Maropost partner app, extends that same ecosystem to mobile without a custom build, saving the roughly $250,000 it would have cost to develop and maintain one. Customers get one login across web and app, with orders, invoices, pricing, and account history staying in sync, and the app reached more than 1,500 active users and became the third-largest sales channel in little more than a year.
Result
Challenge
As the product range grew, stock accuracy across channels became non-negotiable. MJS couldn't afford oversells or stale counts when the same SKUs sold in-store, online, on marketplaces, and through the app.
Solution
Neto's inventory management software gives MJS real-time stock control across every channel. As the catalog grew from around 1,000 products to more than 7,000 active SKUs, the team kept one source of truth for what was actually in stock.
Result
Challenge
The trade counter got busier every year. Manual checkout and disconnected stock checks slowed service when speed at the counter mattered as much as online conversion.
Solution
Neto's POS software gives staff barcode scanning, receipt printing, and live inventory numbers at checkout. What used to be slow and manual is much faster at the counter.
That POS integration keeps everything in sync. Sell something in-store, and the stock count updates almost instantly online and in the app too.
Result
Challenge
Roughly 60% of revenue comes from trade customers and 40% from retail shoppers. Each group expects something different: negotiated pricing, accounts, and invoice history for electricians; straightforward eCommerce and reliable fulfillment for retail buyers. Separate systems would have doubled the work.
Solution
Neto's retail management solutions run B2B trade accounts and everyday retail from one platform. Electricians log in to view invoices, pay their account, see their pricing, and reorder easily, alongside the standard retail checkout. The same account works on the website and in the TouchCart app.
Result
Challenge
More channels meant more orders to manage, not only more places to list. MJS needed to sell on eBay, Kogan, and Woolworths MarketPlus without losing control of its catalog or orders.
Solution
Neto's order management software runs every marketplace from one system: the website, eBay, Kogan, and Woolworths MarketPlus (Everyday Market and Big W Market). It's the same omnichannel experience everywhere: one account, one password, whether a customer buys online, in-store, or through the app.
Result
Challenge
Accurate stock, faster checkout, two customer types, and more sales channels all created the same next challenge: more orders for the warehouse to process. Before the operation scaled, the team shipped about 150–200 orders by midday.
Solution
With inventory, POS, trade accounts, and marketplace orders connected, Neto's warehouse management system gave the same team the control to process higher volumes without adding headcount.
Result
MJS is focused on getting more from the channels that already work: expanding range, strengthening supplier relationships, driving repeat purchases through TouchCart, and refining every step from product page to dispatch.
"We just want to keep doing what we're doing, but do it better: better customer experience, better promotions and more loyal customers," says Seguna. A decade after moving to Neto, that's still the focus: less friction for the team, and a faster, easier experience for the customer.