Australian sports equipment wholesaler Morgan Sports transformed its operations with Neto by Maropost, a B2B ecommerce platform that helped the business reduce administrative workload by 50%, process orders in one-tenth of the previous time and increase warehouse productivity by 20–30%.
For over 30 years, Morgan Sports has supplied combat sports, martial arts, functional fitness and rugby league equipment to businesses across Australia, New Zealand and the Pacific Islands.
As its wholesale operation expanded, Morgan Sports needed a more capable ecommerce platform to manage customer accounts, tailored pricing, dropshipping and increasing order volumes without adding operational complexity.
“Since moving to Neto we have seen our profits month on month increase over 30%, our admin work load decrease by at least 50% and our warehouse staff completing an average of 20-30% more orders per day.”
Aly
Morgan Sports
As Morgan Sports continued to grow, its existing ecommerce platform, 3dcart, was struggling to keep up with the demands of the business.
The team managed a fast-paced wholesale operation, regularly unloading shipping containers and dispatching large volumes of orders. However, unreliable freight integrations, limited functionality and ongoing technical issues were creating unnecessary delays and administrative work.
Support was another challenge. With 3dcart’s team based overseas, time differences and unfamiliarity with Australian ecommerce, shipping and logistics requirements often made resolving issues more difficult.
“We had really outgrown 3dcart and needed something more robust and capable of taking our business to the next level.”
Morgan Sports needed ecommerce software that could support its wholesale business model, integrate with local service providers and scale alongside the business.
After evaluating several platforms, including Shopify Plus and BigCommerce Enterprise, Morgan Sports selected Neto by Maropost for its B2B functionality, local integrations and Australian-based support.
“We chose Neto over Shopify Plus and BigCommerce Enterprise due to Neto having local support staff, a better understanding of the wholesale environment and a unique working platform and control panel.”
Working closely with the Neto by Maropost team, Morgan Sports migrated from 3dcart without downtime and configured the platform to support its wholesale operations.
The platform enabled the business to manage customer accounts, customer-specific pricing, dropshipping and tailored product visibility for different customer groups.
These capabilities helped streamline order management while providing wholesale customers with a more convenient purchasing experience.
“Our customers love the ease of placing orders, the way orders are processed, the information available and the ability to track orders from the second they are placed, packed, fulfilled and shipped.”
Despite initially finding the platform’s extensive functionality overwhelming, Aly was impressed by how quickly his team adapted.
“The control panel which looks complex when starting off, has been mastered by a 67-year-old admin staff member who has basically very limited IT skills. This should give assurance to anyone who does a trial and is thinking, can they learn how to use the back end?”
Local support also proved valuable when Morgan Sports unexpectedly lost a key employee who was an experienced user of the platform.
As a Neto XL customer, the business received additional assistance from the support team while its replacement employee was brought up to speed.
“If we were using another platform, there is no way they would have been as accessible and accommodating as Neto.”
Adapting to changing wholesale demand
Morgan Sports also experienced a significant shift in purchasing behaviour, with traditional wholesale orders declining while demand from dropshipping retailers increased.
Instead of processing 100–200 larger orders, the business suddenly needed to manage upwards of 600 smaller orders per day.
With Neto by Maropost’s customer group functionality, Morgan Sports could quickly adjust pricing and customer classifications to accommodate the change.
Updates that would previously have taken days could be implemented much faster, allowing the business to respond to changing demand without disrupting its operations.
Following the move to Neto by Maropost, Morgan Sports reported significant improvements across profitability, administrative efficiency and warehouse productivity:
For Aly, the difference between the previous platform and Neto was substantial.
“When we were with 3dcart, it was like we were using a hand mower but the move to Neto is like going to a 30 Horsepower ride on. We can complete our orders within 1/10 of the time it used to take. This is a serious cost-saving for our business, and ultimately builds trust and respect from our customers, as we are delivering our products to them so much quicker.”
The improvements helped Morgan Sports reduce operational costs, process orders faster and provide customers with quicker deliveries.
Aly summarised the business impact:
“Since moving to Neto we have seen our profits month on month increase over 30%, our admin workload decrease by at least 50% and our warehouse staff completing an average of 20-30% more orders per day. We thank the entire team at Neto for a fantastic job in helping us streamline our business, to the point where sometimes we don’t know what to do with all our free time!”
With Neto by Maropost supporting its ecommerce and wholesale operations, Morgan Sports has established a more efficient foundation for managing its growing business.
From customer-specific pricing and dropshipping to streamlined fulfilment and accessible local support, the platform has helped Morgan Sports reduce operational complexity while improving the experience for employees and customers.
With less time spent on administration and order processing, the team can focus more of its efforts on serving customers and supporting continued business growth.