From packing orders at home to running two shops and three warehouses, Scoped Out has expanded with Neto by Maropost supporting its core retail operations. Between 2021 and 2025, the business achieved a 35% compound annual revenue growth rate.
Scoped Out is an Australian retailer specialising in outdoor optics and accessories, including rifle scopes, binoculars, spotting scopes, thermal imaging and night vision products. Led by Director Rusty Russell, the business serves customers through its website, shops in Adelaide and Melbourne, and marketplaces including eBay, Kogan and JB Hi-Fi.
What began as a side business around 2014 developed into a growing retail operation. Rusty acquired the Scoped Out brand in 2018 and moved to Neto by Maropost in 2020. At that stage, the business operated two brands, Projectile Warehouse and Scoped Out, before bringing them together under Scoped Out in 2024.
By September 2026, the business had 22 people, two shops, three warehouses and approximately 15,000 active SKUs.
“We’ve stayed with Neto because it’s been a really solid platform through our growth.”
Rusty Russell, Director
Scoped Out
Challenge
When demand accelerated during COVID, Rusty was packing orders by day and working on the business’s websites at night. Stock eventually filled his shed to the point where he could no longer get inside to work. The business needed room to expand and a platform that could support its changing operations.
Confidence in the provider also mattered. Rusty says two friends with businesses connected to the firearms industry had been told to leave Shopify. Although he says Scoped Out had never sold anything that breached Shopify’s policy, those experiences prompted him to seek reassurance that his specialist product range would be understood and supported.
Solution
Neto’s Australian heritage and willingness to support the business were important to Rusty’s decision. The business set up websites for its two brands on Neto in 2020 and began using more of the platform as it grew, including inventory, checkout and point of sale.
The operation moved from home into storage units, then opened its first Adelaide shop in 2021. After outgrowing that space, it moved into an 800-square-metre premises in 2022. Smaller warehouses in Sydney and Melbourne followed, with Melbourne developing into a shop in March 2026.
Not every expansion came during an easy period. Rusty explains that additional warehouses were part of finding a way through a difficult time while keeping the team employed. Neto’s multi-location functionality let the business configure the locations without needing to contact Neto for help.
“It allowed us to expand, and configuring Neto was the least consideration that we had. It just worked.” — Rusty Russell, Director
Result
With Neto supporting its core operations, Scoped Out has grown from a one-person business into a retail operation with 22 people, two shops and three warehouses.
That expansion is reflected in its revenue. Between 2021 and 2025, Scoped Out achieved a 35% compound annual revenue growth rate. Its more recent results show how strongly the business has continued to grow:
The team has expanded alongside the business, with 10 of its 22 people joining in the 18 months leading up to the interview. Its Adelaide premises grew from 120 to 800 square metres, while the wider operation expanded across multiple locations.
Challenge
As Scoped Out grew, its product range and warehouse operations became more complex. Rusty wanted to tailor the picking and packing workflow to the way his team worked across locations, while keeping Neto at the centre of the operation.
Solution
Neto’s flexibility allowed Scoped Out to incorporate a specialist warehouse management add-on while continuing to use the platform for its core inventory and retail operations.
The business connected WRHS, a warehouse management system developed by the operators of MXstore, a Neto retailer. Built from experience running a large ecommerce operation on Neto, WRHS adds warehouse workflows to the existing platform. For Scoped Out, that meant introducing scanner-based picking and packing across its multi-site operation.
Result
Connecting WRHS to Neto enabled Scoped Out to introduce specialist warehouse workflows while retaining Neto as its core inventory and retail platform:
“The fact that it works so seamlessly with Neto, because it was built out of using Neto, has allowed us to really leverage it. It’s been great.” — Rusty Russell, Director
Challenge
As Scoped Out added locations, products and sales channels, Rusty wanted to keep its core operations connected while giving the team room to adapt its workflows. The business needed a foundation it could continue building on.
Solution
Hearing other customers speak at the 2026 Maropost Customer Success Summit changed how Rusty thought about the platform. Seeing what businesses such as MXstore had built helped him recognise the possibilities for extending Neto with tools suited to Scoped Out’s needs.
Neto had provided the business with the capabilities it needed to get started. As the operation grew, its flexibility gave Rusty more options for how to develop it.
“When we started, we didn’t have to go and sign up to 40 different software providers to try and patch things together to make things work. It worked really, really well.” — Rusty Russell, Director
Following the consolidation of its two brands in 2023, Scoped Out continued to grow under a single brand. Its sales channels include its website, shops and marketplaces, with Neto supporting core functions including inventory, checkout and POS. Staff also enter orders received by phone or message through the Neto control panel.
Scoped Out used Neto POS at a nine-day Royal Show event too, extending the same platform to event sales.
Result
As Scoped Out has expanded its range and reach, Neto has remained the core platform supporting its inventory, checkout and point of sale:
Scoped Out is preparing for a larger Melbourne shop and a broader product range within its specialist market. At the time of the interview, it had received brand approvals for Amazon and expected to launch on the marketplace in the following month or so.
For Rusty, the next stage builds on the same approach: continue growing with Neto as the foundation and incorporate additional capabilities where they make a practical difference.
“The system is flexible enough and open enough that you can make stuff work.” — Rusty Russell, Director