Speed Parts is an Australian automotive parts retailer specialising in high-performance components and accessories. Founded in 2003, the business has grown from a traditional bricks-and-mortar operation into a multichannel retailer serving automotive enthusiasts, workshops and motorsport professionals across Australia.
Today, Speed Parts manages more than 700,000 SKUs across multiple webstores and major Australian marketplaces, with ecommerce accounting for 70% of sales. The business also ranks among Australia's top ten automotive parts resellers on eBay and has consistently achieved more than 20% year-on-year revenue growth since implementing Neto by Maropost in 2018.
Behind that growth is a centralised ecommerce operation powered by Neto by Maropost, enabling Speed Parts to manage complex automotive product data, inventory, orders and marketplace listings while continuing to expand its product range.
“Since implementing Neto in 2018, we've consistently achieved year-on-year revenue growth of over 20%, which is a significant uplift from where we were before. Our SKU count has grown from around 50,000 to over 700,000 in that time. I can confidently say that the scalability and structure Neto provides has played a major role in enabling that growth.”
Justin Tettis, Managing Director and Co-founder
Speed Parts
Challenge
As Speed Parts expanded its ecommerce operations, managing thousands of automotive products became increasingly complex. Unlike traditional retail products, automotive parts require detailed fitment information and specific vehicle compatibility data, creating a large and complicated product catalogue.
The business was relying on spreadsheets and manual marketplace processes to manage its growing range. With approximately 2,000 orders being processed each week at one stage, these disconnected systems were becoming difficult to maintain.
“It's a huge catalogue. And when you add the complication of automotive fitment and the specifics, it becomes a big data set to try and work with,” says Tettis.
Solution
In 2018, Speed Parts implemented Neto by Maropost to centralise its ecommerce operations and manage its extensive automotive catalogue.
The platform provides the structure needed to manage large SKU volumes and complex automotive product data, allowing the business to expand its range without relying on the same manual processes.
Speed Parts also worked with ZELLIS and local development partners to build advanced automotive parts-finding tools, marketplace templates and customised shipping logic.
“Neto's ability to handle large SKU volumes and structured automotive data was a game changer. It allowed us to streamline operations, scale efficiently, and improve the customer experience.”
Result
Challenge
As Speed Parts expanded beyond its physical store, managing sales across multiple ecommerce websites and marketplaces became increasingly time-consuming.
The team relied on spreadsheets and separate marketplace logins to maintain listings and manage operations. Attempts to build an internal system proved too complex and resource-intensive, while a global ecommerce platform the business experimented with was cumbersome and costly.
“We were doing everything manually – spreadsheets, logging into each marketplace, and trying to keep up. We even tried building our own system, but it was too complex and resource intensive.”
Solution
Neto by Maropost enables Speed Parts to manage multiple webstores and marketplace operations through a centralised backend.
The business operates several webstores, including Neto-powered storefronts and a Shopify store, while also selling through marketplaces such as eBay, Kogan, Big W and Woolworths.
By bringing these channels together, Speed Parts can maintain greater consistency across product information, inventory and order management while tailoring its storefronts to different customer segments.
Result
Challenge
Speed Parts serves different customer groups across its physical store, ecommerce websites and marketplaces.
Managing pricing for B2B customers, retail shoppers and online buyers added another layer of complexity to its operations, particularly as the business expanded its product range and sales channels.
Solution
Neto by Maropost supports customer groups and tailored pricing, enabling Speed Parts to manage different pricing structures across its B2B, retail and online channels.
This flexibility allows the business to serve different customer segments while maintaining centralised control over its ecommerce operations.
Result
Challenge
Speed Parts recognised the need to evolve from a traditional bricks-and-mortar retailer into a scalable ecommerce business.
As its online presence expanded, the business needed systems capable of supporting higher order volumes, a growing product catalogue and additional sales channels without increasing operational complexity.
Solution
With Neto by Maropost connecting its ecommerce operations, Speed Parts has been able to grow its online business while maintaining control over inventory, product data and order management.
The platform's scalability has supported the company's expansion across webstores and marketplaces, helping Speed Parts transition towards a predominantly ecommerce-driven business.
For Tettis, Neto has become an essential part of the company's operations.
“Neto is like oxygen for our business. If it were suddenly gone, it would be a disaster. It's that critical.”
Result
Speed Parts is focused on strengthening its position in the Australian automotive market before exploring international expansion.
With its product catalogue already exceeding 700,000 SKUs, the business is preparing to scale beyond 1 million products while expanding its marketplace presence, including a potential return to Amazon and a planned launch on Bunnings Marketplace.
Supported by Neto by Maropost and its technology partners, Speed Parts is continuing to build on the systems that have enabled its growth.
“We're all about growth, growth, growth, and Neto is helping us get there,” says Tettis.
For Speed Parts, the priority remains clear: expand its product offering, reach more customers and continue growing its ecommerce business.