Maropost guides: Expert marketing automation & ecommerce tips

The $4 trillion abandoned cart problem: How ecommerce brands recover lost revenue

Written by Maropost Staff | Feb 12, 2026 10:33:50 PM

You’ll learn how to:

  • Why nearly 70% of carts are abandoned worldwide
  • The biggest drivers behind checkout drop-off
  • How to move beyond generic recovery emails
  • A proven 3-step abandoned cart sequence
  • How to coordinate email, SMS, and retargeting using unified commerce
  • The key metrics that matter for recovery and optimization