Does personalization in marketing actually work or is it just another buzz word?

To help clear up some of the hype, we’ve partnered with IgnitionOne to take a look at the true power of personalized marketing.

Here are some of the highlights:

• Companies that excel in personalization outsell their competitors by 20%
• 61% of customers are more likely to buy from companies that leverage personalized marketing content
• Companies that create personalized campaigns using data-driven technology see an average revenue boost of 6-10%

Read on to see more stats on how personalization is improving marketing performance.

Need help with personalization? Check out Maropost to help you design and implement your personalized customer experience at scale.

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