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Smart personalization that keeps getting smarter

Merch Cloud AI never stops fine-tuning and personalizing search and discovery. It ranks recommendations in real time, automatically adjusting and merchandising selections as browsing behavior or inventory changes.

Search that gets intent, not just input

Whether you offer hundreds or thousands of products, Merch Cloud always knows exactly what customers want. It understands their intent—regardless of typos, grammatical errors, or regional spellings––tailoring results by location, availability, and past behavior.

Grow globally, sell locally

Merch Cloud automatically tailors search and discovery to each market, making customers feel at home no matter where they are. From languages to currencies, sizes, and trends, we help you create authentic local experiences that drive worldwide revenue.

A unified view of each customer

Sales, marketing and support interactions are opportunities to win—or lose— customers. Unified profiles combine email addresses, phone numbers, and other identifiers so each agent gets a complete view of every shopper.

Insights and analytics for better decisions

Easy to use, Merchandising Cloud's dashboard is where you’ll manage and personalize shopping experiences from discovery through purchase. It also lets you track each step of every buyer’s journey in real time.

Automagically turn browsers into buyers

Built for fast-growing etailers, Merch Cloud makes discovery smarter—and boosts your bottom line. See it in action.

Merchants win with Merch Cloud

reviewer

“My favorite aspect is intelligent AI... The feed is personalized, helping every customer find the product that’s perfect for them.” 

Lone Sanco

CEO 

Read their story

reviewer

“Powerful... AI-driven search, small collections, upsell/cross-sell widgets meets CRO-driven performance drivers.”

David Light

CEO  

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Better together: Merch Cloud and Maropost Unified Commerce

Merch Cloud is part of Maropost’s powerful Unified Commerce platform. Merchants that use them together gain superpowers: one login, one platform, and everything from sales to support to marketing campaigns sharing data and working in sync. No more silos. No more chasing data. Just streamlined operations and smarter growth.

Learn about unified commerce

Merch Cloud and marketing automation

Connecting Maropost Marketing Cloud to Merch Cloud powers up your email, SMS, and mobile campaigns with relevant recommendations that drive revenue.

Merch Cloud and ecommerce

Integrate Merch Cloud with Neto and Shopify ecommerce software to unlock global growth. Keep all your inventory, product availability, and prices up to date.

What real users say about Merch Cloud

“Saves me a lot of hours with all merch on-site...The customer support is excellent: fast response, knowledgeable, and helpful for our business.”

— Ecommerce Manager/Visual Merchandiser, Mid-Market

"Within the first 6 weeks, searches started to convert to sales, and the search feature is still learning!!!”

— CEO, Small Business

“AI capabilities, such as self-learning search, helps with business growth as it suggests customers with more appropriate products relevant to them. It keeps improving recommendations based on user experience.”

— Enterprise user

Maropost Merchandising Cloud FAQ  

My ecommerce software has a built-in search tool. Why do I need Merch Cloud?   

Ecommerce software often includes built-in search capabilities, but they’re easy to outgrow. Basic, one-size-fits-all tools, they lack advanced capabilities like dynamic listings which significantly impact conversion.   

More sophisticated than built-in search tools, Merch Cloud continuously learns from customer preferences, purchases, and behaviors. It’s built to handle as many as 500,000 SKUs. Plus, Merch Cloud customers who switched from built-in solutions have seen increased conversation rates as high as 15%.  

Can I get by with separate search and merchandising tools?  

Fragmented software has become a huge problem for growing brands. Most businesses spend more than twelve hours a week chasing and lose 37% of their revenue due to inefficiencies.  

Some merchants buy search and merchandising tools separately, forcing them to  juggle two additional solutions. With Merch Cloud, search and merchandising features are combined into a single, streamlined solution. This means fewer headaches and lower Total Cost of Ownership (TCO).  

Why do I need personalization?   

Personalization uses AI to automatically analyze customer behavior, preferences, and past purchases in real time. That’s how it recommends the right products at the right time. This helps you deliver the relevant, seamless experiences today’s shoppers demand. 

Instead of forcing customers to scroll endlessly or bounce in frustration, personalization anticipates their needs and shortens the path to purchase. The result? Higher conversion rates, larger average order values, and more loyal customers.  

Which platforms and integrations does Merch Cloud support?  

Merch Cloud is platform agnostic. Customers use it with custom solutions and platforms including Shopify, Jetshop, BigCommerce, Centra, and Neto by Maropost.  

Got questions about integrating your ecommerce software? Ask us.  

How do I integrate Merch Cloud with my ecommerce software?   

For major platforms like Shopify, Jetshop, BigCommerce, and Neto by Maropost, our prebuilt integrations minimize disruption.  

You can also easily install Merch Cloud in three simple steps: 

  1. Retrieve your product data (via existing integrations, our APIs, or a custom feed in csv, xlm, or JSON).   
  2. Add our analytics scripts to your site. 
  3. Install our pre-built React library or built custom assets using our APIs. 

Will Merch Cloud slow down my store?  

Merch Cloud is built for speed.So no matter how many products, SKUs, or variants you offer, your shoppers won’t notice a difference after you set it up. Plus, while adding third-party apps to your store will increase the calculation time, our APIs and sync times are among the industry’s fastest.  

How long before we see results? 

Right away! 

As soon as Merch Cloud is up and running, your shoppers will experience improved search functionality—which quickly leads to improved conversion rates. You’ll also notice an immediate improvement in autocomplete results, search results, category navigation, and product recommendations.   

Personalization takes a little longer. Our algorithm starts collecting anonymized aggregate data immediately. Then around two weeks after installation, you’ll begin to see results as AI learns your users’ behaviors. 

Let's grow together

Request a customized demo to experience Maropost in action.