Maropost Merchandising Cloud FAQ
My ecommerce software has a built-in search tool. Why do I need Merch Cloud?
Ecommerce software often includes built-in search capabilities, but they’re easy to outgrow. Basic, one-size-fits-all tools, they lack advanced capabilities like dynamic listings which significantly impact conversion.
More sophisticated than built-in search tools, Merch Cloud continuously learns from customer preferences, purchases, and behaviors. It’s built to handle as many as 500,000 SKUs. Plus, Merch Cloud customers who switched from built-in solutions have seen increased conversation rates as high as 15%.
Can I get by with separate search and merchandising tools?
Fragmented software has become a huge problem for growing brands. Most businesses spend more than twelve hours a week chasing and lose 37% of their revenue due to inefficiencies.
Some merchants buy search and merchandising tools separately, forcing them to juggle two additional solutions. With Merch Cloud, search and merchandising features are combined into a single, streamlined solution. This means fewer headaches and lower Total Cost of Ownership (TCO).
Why do I need personalization?
Personalization uses AI to automatically analyze customer behavior, preferences, and past purchases in real time. That’s how it recommends the right products at the right time. This helps you deliver the relevant, seamless experiences today’s shoppers demand.
Instead of forcing customers to scroll endlessly or bounce in frustration, personalization anticipates their needs and shortens the path to purchase. The result? Higher conversion rates, larger average order values, and more loyal customers.
Which platforms and integrations does Merch Cloud support?
Merch Cloud is platform agnostic. Customers use it with custom solutions and platforms including Shopify, Jetshop, BigCommerce, Centra, and Neto by Maropost.
Got questions about integrating your ecommerce software? Ask us.
How do I integrate Merch Cloud with my ecommerce software?
For major platforms like Shopify, Jetshop, BigCommerce, and Neto by Maropost, our prebuilt integrations minimize disruption.
You can also easily install Merch Cloud in three simple steps:
- Retrieve your product data (via existing integrations, our APIs, or a custom feed in csv, xlm, or JSON).
- Add our analytics scripts to your site.
- Install our pre-built React library or built custom assets using our APIs.
Will Merch Cloud slow down my store?
Merch Cloud is built for speed.So no matter how many products, SKUs, or variants you offer, your shoppers won’t notice a difference after you set it up. Plus, while adding third-party apps to your store will increase the calculation time, our APIs and sync times are among the industry’s fastest.
How long before we see results?
Right away!
As soon as Merch Cloud is up and running, your shoppers will experience improved search functionality—which quickly leads to improved conversion rates. You’ll also notice an immediate improvement in autocomplete results, search results, category navigation, and product recommendations.
Personalization takes a little longer. Our algorithm starts collecting anonymized aggregate data immediately. Then around two weeks after installation, you’ll begin to see results as AI learns your users’ behaviors.