B2C Marketing Insights: Today’s Consumer

Consumer expectations are getting more and more sophisticated. Many marketers are noticing that the tactics they relied on for years just aren’t working anymore. With this in mind, Maropost worked with B2B International, an independent research firm​, to conduct a survey of 300 marketing and customer engagement decision-makers across North America​ at consumer-facing organizations in the retail, eCommerce, hospitality and media sectors​ to learn how companies are optimizing marketing efforts to meet consumer needs and expectations in 2019.

Hear from Megan Florida Zolnierowicz, Director of Demand Generation, and Grant Millette, Account Executive, at Maropost, as they discuss some of our findings, along with how marketers can use these insights to cut through the noise and create more impactful marketing campaigns today.

We’ll discuss key findings, including:

  • The rising tide of customer influence and the challenge in meeting their expectations
  • The value in getting to know your audience and using personalized marketing to its full potential
  • Examples of personalized marketing from a few marketing rockstars and tips to implement them