The challenge
By 2012, Speed Parts recognized the need to evolve from a traditional bricks-and-mortar business into a scalable ecommerce operation. As the company expanded, managing thousands of SKUs manually on eBay quickly became complex and inefficient.
The challenges multiplied with the intricacies of automotive fitment data, the need for structured systems, and the rapid growth of Australian marketplaces – making it increasingly difficult to operate using isolated, manual processes.
At the time, Speed Parts was already processing around 2,000 orders per week, and the limitations of their existing systems were becoming increasingly apparent. “It’s a huge catalogue,” says Justin Tettis, Managing Director and Co-founder at Speed Parts. “And when you add the complication of automotive fitment and the specifics, it becomes a big data set to try and work with.”
“We were doing everything manually – spreadsheets, logging into each marketplace, and trying to keep up,” he adds. “We even tried building our own system, but it was too complex and resource intensive.”
After experimenting with a global ecommerce platform that proved too cumbersome and costly, the Speed Parts team sought a solution that could meet their unique needs – without overwhelming their operations.
The solution
Speed Parts turned to Maropost’s solution, a platform purpose-built for Australian retailers with complex inventory and multichannel needs.
“Maropost’s ability to handle large SKU volumes and structured automotive data was a game changer,” says Tettis. “It allowed us to streamline operations, scale efficiently, and improve the customer experience.”
Speed Parts operates multiple webstores, including a couple of Maropost-built storefronts and a Shopify store, all of which are managed centrally through the Maropost platform. This unified back end allows the team to maintain consistency across channels while tailoring the front-end experience for different customer segments.
The platform’s support for customer groups enabled Speed Parts to offer tailored pricing across B2B, retail, and online channels. Integration with marketplaces like eBay, Kogan, Big W, and Woolworths, along with support for multiple web stores, helped unify their operations under one system. Speed Parts also partnered with ZELLIS and local developers to build custom solutions, including advanced parts-finding tools, marketplace templates, and shipping logic, further enhancing Maropost’s capabilities.
The results: annual revenue growth of 20%+
Since implementing Maropost in 2018, Speed Parts has seen:
“Since implementing Maropost in 2018, we’ve consistently achieved year-on-year revenue growth of over 20%, which is a significant uplift from where we were before. Our SKU count has grown from around 50,000 to over 700,000 in that time. I can confidently say that the scalability and structure Maropost provides has played a major role in enabling that growth.”
“Maropost is like oxygen for our business,” says Tettis. “If it were suddenly gone, it would be a disaster. It’s that critical.”
With Maropost’s support and a strong partner ecosystem, Speed Parts is now preparing to scale beyond 1 million SKUs and expand its marketplace footprint – including a return to Amazon and a launch on Bunnings Marketplace.
What's next for Speed Parts
Speed Parts is focused on deepening its presence in the Australian market before expanding internationally. With a robust tech stack, a growing product catalogue, and a clear roadmap, the company is well-positioned for continued growth.
“We’re all about growth, growth, growth,” says Tettis,“ and Maropost is helping us get there.”
About Speed Parts
Speed Parts is a leading Australian supplier of high-performance automotive components, offering quality parts and accessories for car enthusiasts, workshops, and motorsport professionals. Known for its wide product range and expert service, Speed Parts helps customers get the performance and reliability they need on and off the track.
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