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Maropost Partner Agreement
MAROPOST PARTNER PROGRAM AGREEMENT
Effective Date: October 20, 2025
Last Updated: October 20, 2025
IMPORTANT NOTICE REGARDING ACCEPTANCE
BY CLICKING "I AGREE," SUBMITTING AN APPLICATION, ACCESSING THE MAROPOST PARTNER PORTAL, OR PARTICIPATING IN ANY MAROPOST PARTNER PROGRAM, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE PARTNER PROGRAM TERMS & CONDITIONS.
If you are entering into this Agreement on behalf of a company, organization, or other legal entity, you represent and warrant that: (i) you have the authority to bind such entity to this Agreement; (ii) you have read and understand this Agreement; and (iii) you agree to this Agreement on behalf of such entity. In such case, "you" and "your" refer to that entity.
IF YOU DO NOT AGREE TO ALL TERMS OF THIS AGREEMENT, DO NOT ACCESS OR USE THE MAROPOST PARTNER PORTAL OR PARTICIPATE IN ANY MAROPOST PARTNER PROGRAM.
This Agreement incorporates by reference:
In the event of any conflict between this Agreement and any incorporated document, this Agreement controls with respect to Partner Program matters.
PART A: GENERAL TERMS APPLICABLE TO ALL PARTNERS
1. DEFINITIONS
For purposes of this Agreement, the following terms have the meanings set forth below:
"Active Client" means a Client with a current, paid subscription to Maropost Services who has made payment within the past thirty (30) days and whose account is not suspended, terminated, in dispute, or in collections.
"Affiliate" means any entity that directly or indirectly controls, is controlled by, or is under common control with a party, where "control" means ownership of at least 50% of the voting securities or equivalent ownership interest.
"Agreement" means these Partner Program Terms & Conditions, including all addenda, exhibits, policies incorporated by reference, and any amendments or modifications thereto.
"API" or "API Materials" means Maropost's application programming interface, including all related documentation, software development kits (SDKs), sample code, libraries, tools, updates, and modifications.
"Applicable Law" means all applicable federal, state, provincial, local, and international laws, regulations, directives, rules, and governmental requirements.
"Client" or "Customer" means an end-user individual or entity who subscribes to Maropost Services, whether directly or through a Partner.
"Commission" means the compensation paid by Maropost to Partner for qualifying referrals, sales, or subscriptions as calculated under the applicable Partner Program Addendum.
"Confidential Information" means all non-public, proprietary, or confidential information disclosed by one party (the "Disclosing Party") to the other party (the "Receiving Party"), whether orally, in writing, or in any other form, including but not limited to: (i) product roadmaps, unreleased features, and technical specifications; (ii) pricing, financial information, and business strategies; (iii) customer lists, customer data, and usage statistics; (iv) software, source code, and algorithms; (v) any information marked or identified as "Confidential" or "Proprietary"; and (vi) any information that a reasonable person would understand to be confidential given the nature of the information and circumstances of disclosure.
"Data Protection Legislation" means all applicable data protection and privacy laws and regulations, including without limitation: (i) the General Data Protection Regulation (EU) 2016/679 ("GDPR"); (ii) the Personal Information Protection and Electronic Documents Act (Canada) ("PIPEDA"); (iii) the California Consumer Privacy Act ("CCPA"); (iv) the Personal Data Protection Act (Singapore) ("PDPA"); and (v) any other applicable privacy or data protection laws.
"Effective Date" means the date on which Partner first accepts this Agreement by clicking "I Agree," submitting an application, or accessing the Partner Portal.
"Maropost" means Maropost Inc., a corporation organized under the laws of Canada, together with its Affiliates.
"Maropost Marks" means all trademarks, service marks, trade names, logos, domain names, and other distinctive brand features of Maropost, including but not limited to "MAROPOST," the Maropost logo, and any variations thereof.
"Maropost Policies" means all policies and guidelines published by Maropost and applicable to Partners, including the Acceptable Use Policy, Anti-Spam Policy, Privacy Policy, and Trademark Usage Guidelines, as may be updated from time to time.
"Material Breach" means a breach that: (i) has a material adverse effect on the non-breaching party's rights, obligations, or benefits under this Agreement; (ii) relates to a fundamental term of this Agreement; or (iii) demonstrates a pattern of repeated breaches.
"Net Recurring Revenue" or "NRR" means the monthly or annual subscription fees for Maropost Services actually collected by Maropost from Customers, calculated as: Gross Subscription Fees minus (Refunds + Chargebacks + Disputed Amounts + Sales Taxes + VAT + Third-Party Add-On Fees + Platform Fees + Promotional Discounts).
"Partner" means the individual or entity that has been accepted into a Maropost Partner Program and is party to this Agreement.
"Partner Portal" means the web-based platform provided by Maropost for Partners to manage their partnership, applications, track referrals, view commissions, access resources, and communicate with Maropost.
"Partner Program(s)" means the Agency Partner Program, Tech Partner Program, and/or Trusted Advisor Program, as applicable.
"Personal Data" has the meaning set forth in the applicable Data Protection Legislation and generally means any information relating to an identified or identifiable natural person.
"Prohibited Jurisdiction" means any country, territory, or region subject to comprehensive economic sanctions by the United States, Canada, United Nations, or European Union, including but not limited to: Cuba, Iran, North Korea, Syria, the Crimea region of Ukraine, and any other jurisdiction designated by relevant authorities.
"Services" means Maropost's cloud-based software products and related services, including Marketing Cloud (email marketing and automation), Merchandising Cloud (product merchandising and optimization), Service Cloud (customer service tools), and any other products or services offered by Maropost.
"Term" means the period during which this Agreement remains in effect, commencing on the Effective Date and continuing until terminated in accordance with Section 7.
"Territory" means the geographic regions in which Partner is authorized to promote and resell Maropost Services, which unless otherwise specified in writing, excludes all Prohibited Jurisdictions.
"Tools" means all platforms, APIs, software, documentation, marketing materials, and other resources made available by Maropost for Partner's use in connection with the Partner Program.
2. PARTNER PROGRAM OVERVIEW & ACCEPTANCE
2.1 Program Structure
Maropost offers three distinct Partner Programs, each with specific rights, obligations, and compensation structures:
2.1.1 Agency Partner Program
Full-service partners who resell Maropost Services under their own brand, manage client relationships, and provide first-level support. Agency Partners earn tiered recurring commissions based on Net Recurring Revenue from their managed Clients. See Part B for complete terms.
2.1.2 Tech Partner Program
Technology partners who develop integrations, applications, or connected services using Maropost's API. Tech Partners may earn referral commissions when their integrations drive new customer acquisitions. See Part C for complete terms.
2.1.3 Trusted Advisor Program
Referral partners who recommend Maropost Services to prospects through unique tracking links. Trusted Advisors earn one-time or recurring commissions on qualified referrals. See Part D for complete terms.
2.2 Application & Acceptance Process
2.2.1 Application Requirements
To apply for any Partner Program, prospective partners must:
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- Complete the online application form via the Partner Portal
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- Provide accurate, complete, and current information about their business
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- Demonstrate relevant experience or capabilities for the selected program
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- Accept this Agreement and all relevant Maropost Policies
- Accept this Agreement and all relevant Maropost Policies
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2.2.2 Review and Approval
Maropost will review applications within ten (10) business days of receipt. Maropost reserves the right to:
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- Accept or reject any application in its sole discretion
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- Request additional information or documentation
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- Require interviews or demonstrations of capabilities
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- Impose conditions on acceptance
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- Limit the number of partners in any program or region
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2.2.3 Onboarding
Upon acceptance, Partners will receive:
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- Partner Portal credentials
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- Unique partner identifier
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- Access to training materials and resources
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- Assignment of a partner success manager (tier-dependent)
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2.3 Eligibility Restrictions
The following individuals and entities are prohibited from participating in any Partner Program:
2.3.1 Restricted Persons
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- Current employees or contractors of Maropost
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- Former employees or contractors of Maropost (within 12 months of termination)
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- Immediate family members of Maropost employees (spouse, domestic partner, parents, children, siblings)
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- Any individual under the age of eighteen (18) or the age of majority in their jurisdiction
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2.3.2 Restricted Entities
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- Entities organized in or operating from Prohibited Jurisdictions
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- Entities or individuals on any government sanctions list (OFAC SDN List, UN Sanctions List, EU Consolidated List, etc.)
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- Entities engaged in illegal activities or prohibited industries
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- Direct competitors of Maropost (unless approved in writing)
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2.3.3 Prohibited Industries
Partners may not use or resell Maropost Services for:
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- Adult entertainment or pornography
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- Illegal drugs or controlled substances
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- Weapons or ammunition sales
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- Multi-level marketing or pyramid schemes
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- High-risk financial services (cryptocurrency exchanges, payday loans)
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- Any activity that violates Applicable Law
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2.4 Independent Contractor Relationship
2.4.1 Status
The relationship between you and Maropost is that of independent contractors. Nothing in this Agreement creates or implies:
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- An employment relationship
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- A partnership or joint venture
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- A franchise relationship
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- A fiduciary relationship
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- An agency relationship (except as explicitly stated for Agency Partners)
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2.4.2 No Authority to Bind
Neither party has the authority to bind the other party or make commitments on behalf of the other party without prior written consent.
2.4.3 Independent Operations
Each party will:
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- Maintain its own business operations and bear its own expenses
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- Be solely responsible for its employees and contractors
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- Comply with all employment and tax obligations
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- Maintain appropriate insurance coverage
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2.5 Non-Exclusivity
2.5.1 Maropost Rights
This Agreement is non-exclusive. Maropost retains the right to:
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- Engage unlimited other partners in any territory
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- Sell Services directly to customers
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- Modify partner territories or program structures
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- Develop competitive partnerships
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2.5.2 Partner Rights
Partner may:
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- Work with competitors of Maropost (subject to confidentiality obligations)
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- Offer complementary or competing services
- Participate in other partner programs
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However, Partner may not use Confidential Information gained through this relationship to compete with Maropost.
2.6 Updates and Modifications
2.6.1 Right to Modify
Maropost reserves the right to modify this Agreement, including:
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- Program terms and structures
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- Commission rates and payment terms
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- Policies and guidelines
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- Technical requirements
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2.6.2 Notice Requirements
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- Non-Material Changes: Effective upon posting to Partner Portal
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- Material Changes: Thirty (30) days' advance written notice via email
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- Financial Changes: Sixty (60) days' advance written notice via email
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2.6.3 Partner Options
Upon receiving notice of material changes, Partner may:
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- Continue participation (deemed acceptance)
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- Negotiate modifications (for premier tier partners)
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- Terminate within 30 days without penalty
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2.6.4 Grandfathering
Changes to commission structures will not apply retroactively to existing Active Clients unless explicitly stated.
3. PARTNER RESPONSIBILITIES & CODE OF CONDUCT
3.1 General Business Standards
Partner agrees to conduct all business activities in a professional manner that:
- Reflects positively on Maropost's reputation and brand
- Complies with all Applicable Laws and regulations
- Adheres to industry best practices and ethical standards
- Maintains high standards of customer service
- Protects customer data and privacy
- Avoids conflicts of interest
3.2 Prohibited Activities
Partner expressly agrees NOT to engage in any of the following activities:
3.2.1 Misrepresentation and Deceptive Practices
- Make false, misleading, or deceptive statements about Maropost, its Services, or capabilities
- Misrepresent the nature or scope of Partner's relationship with Maropost
- Create fake reviews, testimonials, or case studies
- Impersonate Maropost employees or authorized representatives
- Make unauthorized promises about product features, pricing, or availability
- Engage in bait-and-switch tactics
3.2.2 Unfair Competition and Customer Interference
- Actively solicit or convert existing Maropost customers to Partner accounts without prior written approval
- Target Maropost's direct customers with campaigns designed to switch them to Partner management
- Disparage Maropost or its Services to customers or prospects
- Interfere with Maropost's existing customer relationships
- Use Maropost customer data for competitive purposes
3.2.3 Intellectual Property Violations
- Use "Maropost" or variations in domain names without authorization
- Register social media handles containing "Maropost" without approval
- Modify, alter, or create derivative works of Maropost Marks
- Bid on "Maropost" or Maropost product names as search keywords without written consent
- Use Maropost's intellectual property beyond the scope of granted licenses
- Infringe third-party intellectual property rights
3.2.4 Prohibited Content and Communications
- Send or facilitate spam, phishing, or unsolicited commercial email
- Distribute malware, viruses, or malicious code
- Host or promote illegal content
- Create or distribute adult content or pornography
- Publish content that is defamatory, harassing, or discriminatory
- Violate CAN-SPAM, CASL, GDPR, or other messaging regulations
3.2.5 Self-Dealing and Fraud
- Use Partner's own referral links or codes for personal accounts
- Create fake or test accounts to generate commissions
- Manipulate metrics or reports to increase commissions
- Engage in click fraud or impression fraud
- Split commissions with customers
- Offer unauthorized rebates or kickbacks
3.2.6 Technical Violations and System Abuse
- Reverse engineer, decompile, or disassemble Maropost Services
- Attempt to gain unauthorized access to Maropost systems
- Exceed API rate limits or quota allocations
- Conduct security testing without written authorization
- Use automated tools to scrape Maropost websites
- Circumvent technical limitations or security measures
3.2.7 Unauthorized Sales and Marketing
- Sell Maropost Services outside approved territories
- Market to prohibited industries or use cases
- Offer pricing below Maropost's published rates without approval
- Bundle Maropost Services with unauthorized products
- Create white-label versions without proper authorization
3.3 Compliance Obligations
3.3.1 Export Controls and Sanctions Compliance
Partner represents, warrants, and covenants that it will:
Screening Obligations:
- Screen all customers against applicable sanctions lists before onboarding
- Not provide Services to persons or entities in Prohibited Jurisdictions
- Not deal with parties on the following lists:
- U.S. Treasury OFAC Specially Designated Nationals (SDN) List
- U.S. Commerce Department Denied Persons List
- U.S. Commerce Department Entity List
- UN Security Council Sanctions List
- EU Consolidated Sanctions List
- Other applicable government sanctions lists
Prohibited Countries (subject to change):
- Cuba
- Iran
- North Korea
- Syria
- Crimea region of Ukraine
- Any other comprehensively sanctioned jurisdiction
Export Compliance:
- Comply with all export control laws and regulations
- Not export or re-export Services to prohibited destinations
- Maintain records of compliance activities
- Immediately notify Maropost of any compliance concerns
3.3.2 Anti-Corruption and Anti-Bribery
Partner will comply with all applicable anti-corruption laws, including:
- U.S. Foreign Corrupt Practices Act (FCPA)
- UK Bribery Act 2010
- Canadian Corruption of Foreign Public Officials Act
- Local anti-corruption laws
Prohibited Conduct: Partner will not, directly or indirectly:
- Offer, pay, promise, or authorize bribes, kickbacks, or improper payments
- Provide anything of value to government officials to obtain business
- Make facilitation payments
- Engage in commercial bribery
- Falsify books and records
Required Conduct:
- Maintain accurate books and records
- Implement appropriate anti-corruption policies
- Train employees on anti-corruption compliance
- Report suspected violations to Maropost immediately
3.3.3 Data Protection and Privacy Compliance
General Obligations: Partner will comply with all Data Protection Legislation applicable to its activities, including:
- Implementing appropriate technical and organizational measures
- Processing Personal Data only as authorized
- Maintaining records of processing activities
- Cooperating with supervisory authorities
- Respecting data subject rights
Specific Requirements:
- Execute Maropost's Data Processing Addendum if processing Personal Data
- Obtain all necessary consents and legal bases for data processing
- Implement privacy by design and by default
- Conduct privacy impact assessments where required
- Maintain appropriate data retention and deletion policies
Security Measures: Partner will implement and maintain:
- Encryption of Personal Data in transit and at rest
- Access controls and authentication mechanisms
- Regular security assessments and penetration testing
- Incident response procedures
- Employee training on data protection
Breach Notification:
- Notify Maropost within 24 hours of discovering a potential breach
- Provide detailed written notice within 72 hours
- Cooperate fully with breach investigation and remediation
- Not make public statements without Maropost's approval
3.3.4 Tax Compliance
Partner Obligations:
- Pay all applicable taxes on commissions received
- Comply with all tax reporting obligations
Maropost Rights:
- Withhold taxes as required by law
- Request updated tax documentation annually
- Suspend payments for missing or invalid tax documentation
- Report payments to tax authorities as required
3.4 Reporting and Cooperation
3.4.1 Incident Reporting
Partner must immediately report to Maropost:
- Security incidents or breaches
- Customer complaints about Maropost Services
- Legal notices or regulatory inquiries
- Potential violations of this Agreement
- Competitive threats or market intelligence
3.4.2 Cooperation Obligations
Partner agrees to:
- Respond promptly to Maropost inquiries
- Provide information necessary for compliance and audits
- Participate in investigations of potential violations
- Cooperate with customer dispute resolution
- Support Maropost's legal and regulatory compliance efforts
4. COMMISSION & REVENUE SHARE FRAMEWORK
4.1 General Commission Principles
4.1.1 Pay-When-Paid Basis
All commissions are paid on a "pay-when-paid" basis, meaning:
- Commissions are earned only when Maropost collects payment from Customers
- No commission is owed on uncollected amounts, bad debt, or disputed charges
- If a Customer payment is later reversed (chargeback, refund), the related commission will be deducted from future payments
4.1.2 Qualifying Transactions
Commissions are paid only on qualifying transactions that meet all the following criteria:
- Customer is properly attributed to Partner through approved tracking methods
- Customer is a new subscriber (not existing Maropost customer unless approved transfer)
- Customer maintains active, paid subscription
- Transaction complies with all program requirements
- No fraud or policy violations are involved
4.1.3 Exclusions from Commission
No commissions are paid on:
- Maropost employees, affiliates, or related entities
- Free trials or proof-of-concept accounts
- Credits, refunds, or disputed amounts
- Accounts obtained through prohibited or fraudulent means
- Customers in Prohibited Jurisdictions
- Self-referrals or Partner's own accounts
- Add-on services not included in the commission structure
4.2 Net Recurring Revenue (NRR) Calculation
4.2.1 Formula
NRR = Gross Subscription Fees Collected
minus Refunds and Reversals
minus Chargebacks
minus Disputed Amounts
minus Sales Taxes and VAT
minus Third-Party Service Fees
minus Platform Transaction Fees
minus Promotional Discounts and Credits
4.2.2 Timing of Calculation
- NRR calculated monthly based on actual cash collected
- Adjustments for refunds/chargebacks applied in month processed
- Annual prepayments recognized monthly over subscription term
4.2.3 Currency Conversion
- All calculations performed in USD
- Non-USD payments converted at Maropost's prevailing exchange rate
- Exchange rate fixed at time of payment collection
4.3 Commission Structures
Specific commission rates, tiers, and structures are detailed in the applicable Partner Program Addendum:
- Agency Partners: See Part B, Section B.3
- Tech Partners: See Part C, Section C.5
- Trusted Advisors: See Part D, Section D.3
4.4 Commission Modifications
4.4.1 Right to Modify
Maropost reserves the right to modify commission structures with appropriate notice:
- Sixty (60) days' advance written notice for rate decreases
- Thirty (30) days' advance written notice for structural changes
- Immediate effect, but with advance written notice, for rate increases
4.4.2 Grandfathering Protection
- Existing Active Clients maintain their commission rate for the commitment period
- New rates apply only to new Customers acquired after the effective date
- Grandfathering expires if Customer churns and later returns
4.4.3 Performance-Based Adjustments
Maropost may offer enhanced commission rates based on:
- Achievement of performance targets
- Strategic account acquisitions
- Market expansion initiatives
- Long-term commitments
4.5 Commission Disputes and Audits
4.5.1 Dispute Process
- Partner must submit disputes within 60 days of commission statement
- Include specific transaction details and supporting documentation
- Maropost will investigate and respond within 30 days
- Maropost's records are conclusive absent manifest error
4.5.2 Audit Rights
Maropost may audit Partner's compliance and commission eligibility:
- Thirty (30) days' advance written notice
- Conducted during normal business hours
- Partner must provide requested documentation
- If overpayments discovered, immediate repayment required
5. PAYMENT TERMS & PROCESSES
5.1 Payment Prerequisites
Before receiving any commission payments, Partner must:
5.1.1 Documentation Requirements
- Submit completed tax documentation
- Provide valid payment method information
- Complete Partner Portal profile with accurate information
- Accept current version of Agreement
5.1.2 Minimum Thresholds
- Minimum payout threshold: $100 USD
- Amounts below threshold carry forward to next period
- No maximum accumulation period
- Threshold may be waived for final payment upon termination
5.1.3 Account Standing
- Partner account must be in good standing
- No outstanding violations or disputes
- All reporting obligations fulfilled
- Current on any amounts owed to Maropost
5.2 Payment Timing and Calculation
5.2.1 Payment Cycle
- Commissions calculated monthly
- Payment processed within thirty (30) days after month end
- Commission statements available via Partner Portal by 15th of following month
5.2.2 Payment Delays
Maropost may delay payment if:
- Investigation of potential fraud or policy violations
- Incomplete or invalid tax documentation
- Payment method verification required
- Force majeure events
5.3 Payment Methods
5.3.1 Available Methods
- ACH Transfer (U.S. and Canada): No fee, 2-3 business days
- PayPal: Subject to PayPal fees, immediate transfer
5.3.2 Payment Method Changes
- Verification may be required for new payment methods
5.4 Currency and Exchange Rates
5.4.1 Payment Currency
- All payments made in USD unless otherwise agreed in writing
- Partner bears currency conversion costs and risks
5.4.2 Exchange Rate Application
- Non-USD transactions converted at Maropost's prevailing rate
- Rate applied on date of customer payment collection
- No adjustments for subsequent rate fluctuations
5.5 Tax Obligations and Withholdings
5.5.1 Partner Tax Responsibilities
Partner is solely responsible for:
- All taxes on commissions received
- Tax registration and compliance in Partner's jurisdiction
- GST/HST/VAT registration and remittance where applicable
- Income tax reporting and payment
5.5.2 Tax Documentation
- Update documentation when information changes
- Annual certification may be required
5.5.3 Withholding Taxes
- Maropost will withhold taxes as required by law
- Withholding rates based on tax treaty status
- Partner responsible for claiming treaty benefits
- Tax documentation provided for withheld amounts
5.6 Payment Disputes and Adjustments
5.6.1 Dispute Submission
- Submit disputes via Partner Portal within 60 days
- Include transaction IDs and supporting documentation
- No disputes accepted after 60-day period
5.6.2 Dispute Resolution
- Maropost investigates within 30 days
- Resolution communicated via Partner Portal
- Adjustments applied to next payment cycle
- Maropost's records deemed conclusive absent clear error
5.6.3 Commission Adjustments
Maropost may adjust commissions for:
- Customer refunds or chargebacks
- Calculation errors
- Policy violations discovered after payment
- Fraudulent transactions
5.6.4 Overpayment Recovery
If Maropost overpays commissions:
- Deduction from future payments
- If no future payments, Partner must repay within 30 days
- Interest may apply at 1.5% per month on overdue amounts
6. TERM & TERMINATION
6.1 Term of Agreement
6.1.1 Commencement
This Agreement commences on the Effective Date and continues until terminated in accordance with this Section 7.
6.1.2 No Minimum Term
Unless otherwise agreed in writing, there is no minimum term commitment for either party.
6.2 Termination for Convenience
6.2.1 Either Party's Right
Either party may terminate this Agreement for any reason or no reason upon thirty (30) days' prior written notice to the other party.
6.2.2 Notice Requirements
- Written notice via email to designated contact
- Effective date must be at least 30 days from notice date
- Cancellation of termination allowed within first 10 days
6.3 Termination for Cause
6.3.1 Material Breach
Either party may terminate immediately upon written notice if the other party:
- Commits a Material Breach that is incurable
- Commits a Material Breach and fails to cure within fifteen (15) days after written notice specifying the breach
- Commits repeated breaches demonstrating inability or unwillingness to comply
6.3.2 Immediate Termination Events
Maropost may terminate immediately without cure period for:
Fraud and Misconduct:
- Fraudulent activity or commission fraud
- Misrepresentation or false statements
- Criminal conduct or charges
- Gross negligence or willful misconduct
Compliance Violations:
- Violation of export controls or sanctions
- Anti-corruption violations
- Data breach caused by Partner negligence
- Repeated violations of Applicable Law
Security and Technical:
- Introduction of malware or malicious code
- Unauthorized access attempts
- Serious security breach
- Intentional system abuse
Business and Reputation:
- Actions causing material reputational harm to Maropost
- Bankruptcy, insolvency, or cessation of business
- Assignment without consent
- Becoming a direct competitor
Policy Violations:
- Violation of Acceptable Use Policy
- Repeated spam or abuse complaints
- Prohibited content or activities
- Trademark or IP infringement
6.4 Effect of Termination
6.4.1 Commission Grace Period
For Termination for Convenience or Without Cause:
- Agency Partners: 90-day grace period on existing Active Clients
- Tech Partners: 90-day grace period on integrated customers
- Trusted Advisors: Commissions on referrals made before termination that convert within 90 days
For Termination for Cause:
- Maropost may forfeit grace period for fraud or material breach
- Partner forfeits grace period if Partner terminates for convenience
6.4.2 Immediate Obligations
Upon termination, Partner must immediately:
- Cease all use of Maropost Marks and Confidential Information
- Remove all Maropost branding from Partner materials
- Stop representing any affiliation with Maropost
- Cease accessing Partner Portal and Tools
6.4.3 Wind-Down Period (30 Days)
During the 30-day wind-down period:
- Partner Portal access maintained for record retrieval
- Transition assistance for Client accounts (Agency Partners)
- Final commission reconciliation
- Return of Maropost property and Confidential Information
6.4.4 Client Account Transition (Agency Partners)
For Agency Partner terminations:
- Maropost may transfer Client accounts to direct management
- Maropost may assign accounts to another Agency Partner
- Partner must cooperate with orderly transition
- Client notification handled jointly where appropriate
6.4.5 Financial Settlement
- Final commission payment within 60 days after termination
- Subject to adjustments for refunds, chargebacks, or disputes
- Offset rights for amounts owed to Maropost
- No compensation for loss of future commissions
6.4.6 Survival of Terms
The following provisions survive termination:
- Confidentiality obligations (Section 9)
- Indemnification obligations (Section 11)
- Limitation of liability (Section 10)
- Dispute resolution (Section 12)
- Governing law (Section 13)
- Any provisions that by their nature should survive
6.5 Suspension Rights
6.5.1 Maropost's Suspension Rights
Maropost may suspend Partner's access and privileges immediately if:
- Investigation of potential fraud or policy violations
- Receipt of legal process or law enforcement request
- Security threat or vulnerability
- Failure to provide required documentation
- Non-payment of amounts owed to Maropost
6.5.2 Suspension Process
- Notice provided unless emergency or legal requirement
- Access restored upon resolution of issue
- Suspension not to exceed 30 days without conversion to termination
- Commission accrual continues unless violation confirmed
7. INTELLECTUAL PROPERTY & TRADEMARK USAGE
7.1 Intellectual Property Ownership
7.1.1 Maropost Property
Maropost retains all right, title, and interest in and to:
- Maropost Services and underlying technology
- Maropost Marks and branding
- API Materials and documentation
- Marketing materials and content provided by Maropost
- Any derivatives, improvements, or modifications thereof
- All associated intellectual property rights worldwide
7.1.2 Partner Property
Partner retains all right, title, and interest in and to:
- Partner's pre-existing intellectual property
- Partner's applications and integrations (excluding Maropost API Materials)
- Partners’ trademarks and branding
- Partners’ independently created materials
- Customer lists and relationships (subject to Section 7.1.3)
7.1.3 Customer Data
- Customer data remains property of the respective Customer
- Partner has limited license to use for providing services
- Maropost has rights as set forth in Terms of Service
- Neither party may use Customer data for unauthorized purposes
7.2 Trademark License to Partner
7.2.1 Grant of License
Subject to compliance with this Agreement, Maropost grants Partner a limited, non-exclusive, non-transferable, revocable license during the Term to use Maropost Marks solely for:
- Identifying Partner as authorized partner
- Marketing and promoting Maropost Services
- Creating approved co-branded materials
- Linking to Maropost website
7.2.2 Trademark Usage Requirements
Partner must:
- Use Maropost Marks only as provided by Maropost
- Maintain quality standards
- Include appropriate trademark notices
- Submit high visibility uses for approval
7.2.3 Trademark Restrictions
Partner may NOT:
- Modify, alter, or create derivatives of Maropost Marks
- Use Maropost Marks in domain names or social media handles
- Register any mark confusingly similar to Maropost Marks
- Use Maropost Marks in paid search advertising without approval
- Combine Maropost Marks with other marks without written approval
- Use Maropost Marks in a manner suggesting endorsement beyond actual relationship
7.2.4 Prior Approval Required
Partner must obtain prior written approval for:
- Press releases mentioning Maropost
- Broadcast advertising featuring Maropost
- Large-scale marketing campaigns
- Co-branded materials and websites
- Use of Maropost logos in videos
- Any use not explicitly permitted
7.3 License to Maropost
7.3.1 Grant of License
Partner grants Maropost a worldwide, non-exclusive, royalty-free license during and after the Term to use Partner's name, logo, and trademarks for:
- Partner directory listings
- Case studies and success stories (with approval)
- Marketing materials and sales presentations
- Website listings and partner pages
- Internal reporting and analytics
7.3.2 Publicity Rights
- Maropost may identify Partner as a partner
- Specific success metrics require Partner approval
- Partner may request removal from public directories
- Confidential partnerships available upon request
7.4 Feedback and Suggestions
7.4.1 Ownership
Any feedback, suggestions, or recommendations provided by Partner regarding Maropost Services becomes property of Maropost. Partner assigns all rights in such feedback to Maropost.
7.4.2 No Compensation
Partner acknowledges no compensation is due for feedback, even if incorporated into Maropost Services.
7.5 Open-Source Software
7.5.1 Permitted Use
Partner may use open-source software in integrations, subject to compliance with applicable open-source licenses.
7.5.2 No Viral Effect
Partner warrants that no open-source software will subject Maropost Services to copyleft or viral license terms.
7.6 Goodwill and Brand Value
All goodwill arising from the use of Maropost Marks inures solely to Maropost. All goodwill arising from use of Partner marks inures solely to Partner.
8. CONFIDENTIALITY & DATA PROTECTION
8.1 Confidential Information Obligations
8.1.1 Duty of Confidentiality
Each party agrees to:
- Hold Confidential Information in strict confidence
- Use same degree of care as for its own confidential information (but no less than reasonable care)
- Not disclose Confidential Information to third parties
- Use Confidential Information solely for purposes of this Agreement
- Limit access to employees and contractors with need to know
8.1.2 Marking and Identification
- Written information marked "Confidential" or "Proprietary"
- Oral information identified as confidential at time of disclosure and confirmed in writing within 30 days
- Information that reasonable persons would understand to be confidential
8.1.3 Exclusions from Confidentiality
Confidential Information does not include information that:
- Is or becomes publicly available through no breach by Receiving Party
- Was rightfully known before disclosure
- Is independently developed without use of Confidential Information
- Is rightfully received from third party without breach
- Is approved for release by written authorization
- Must be disclosed by law (subject to Section 9.1.4)
8.1.4 Compelled Disclosure
If legally required to disclose Confidential Information, Receiving Party will:
- Notify Disclosing Party immediately
- Cooperate in seeking protective order
- Disclose only minimum required
- Mark as confidential and request confidential treatment
8.2 Data Protection Compliance
8.2.1 Roles and Responsibilities
For Agency Partners processing Client data:
- Maropost is data processor to Clients
- Partner may be sub-processor or independent controller
- Specific roles defined in Data Processing Addendum
For all Partners:
- Each party is independent controller of its own business data
- Joint controller relationship for shared Customer data
- Clear delineation of responsibilities required
8.2.2 Data Processing Requirements
When processing Personal Data, Partner will:
- Process only on documented instructions
- Ensure persons processing data are under confidentiality obligations
- Implement appropriate technical and organizational measures
- Not engage sub-processors without prior written consent
- Assist with data subject requests
- Delete or return data upon termination
- Maintain records of processing activities
- Cooperate with audits and inspections
8.2.3 International Data Transfers
For transfers of Personal Data outside originating jurisdiction:
- Implement appropriate safeguards (adequacy decisions, BCRs, etc.)
- Maintain transfer impact assessments
- Monitor legal developments affecting transfers
8.2.4 Data Subject Rights
Partner will cooperate with data subject requests for:
- Access to Personal Data
- Rectification or erasure
- Restriction of processing
- Data portability
- Objection to processing
- Rights related to automated decision-making
8.3 Security Measures
8.3.1 Technical Measures
Partner will implement and maintain:
- Encryption for data in transit (minimum TLS 1.2)
- Encryption for sensitive data at rest
- Firewalls and intrusion detection systems
- Regular security patches and updates
- Access controls and authentication
- Logging and monitoring systems
8.3.2 Organizational Measures
Partner will maintain:
- Information security policies and procedures
- Employee training and awareness programs
- Background checks for employees with data access
- Confidentiality agreements with employees
- Incident response procedures
- Business continuity and disaster recovery plans
8.3.3 Physical Security
Partner will ensure:
- Secure facilities with appropriate access controls
- Protection against environmental hazards
- Secure disposal of media and documents
- Visitor access controls and logging
8.4 Data Breach Response
8.4.1 Breach Detection and Assessment
Partner will:
- Monitor for security incidents
- Investigate potential breaches immediately
- Assess risk to data subjects
- Document all breaches and near-misses
8.4.2 Breach Notification
Upon discovering a breach involving Maropost or Customer data:
- Initial Notice: Within 24 hours of discovery via email and phone
- Detailed Notice: Within 72 hours with:
- Description of breach and data involved
- Number of affected individuals
- Measures taken to address breach
- Recommended mitigation steps
- Contact information for questions
8.4.3 Breach Cooperation
Partner will:
- Cooperate fully with investigation
- Preserve evidence
- Implement remediation measures
- Assist with regulatory notifications
- Support customer communications
- Not make public statements without approval
8.4.4 Breach Costs
Partner is responsible for all costs arising from breaches caused by Partner's:
- Failure to implement required security measures
- Negligence or misconduct
- Non-compliance with this Agreement
- Acts or omissions of Partner's employees or contractors
8.5 Return and Deletion of Information
8.5.1 Upon Termination
Within thirty (30) days of termination, each party will:
- Return all Confidential Information in possession
- Delete all copies from systems and backups
- Provide written certification of compliance
- Exception for legal/regulatory retention requirements
8.6 Duration of Confidentiality
- Trade Secrets: Indefinite protection
- Personal Data: Indefinite protection
- Other Confidential Information: Five (5) years from disclosure
- Survival: Obligations survive termination
9. WARRANTIES, DISCLAIMERS & LIMITATIONS OF LIABILITY
9.1 Mutual Representations and Warranties
Each party represents and warrants to the other that:
9.1.1 Authority and Capacity
- It has full legal power and authority to enter into this Agreement
- The person executing this Agreement is duly authorized
- This Agreement constitutes a legal, valid, and binding obligation
- If an entity, it is duly organized and in good standing
9.1.2 No Conflicts
Entering into and performing this Agreement will not:
- Violate any Applicable Law
- Breach any other agreement or obligation
- Infringe any third-party intellectual property rights
- Require any consent or approval not obtained
9.1.3 Compliance
- It will comply with all Applicable Laws
- It has and will maintain all necessary licenses and permits
- It has implemented appropriate compliance programs
- It will notify the other party of any compliance concerns
9.2 Partner-Specific Warranties
Partner additionally represents and warrants that:
9.2.1 Business Operations
- Information provided to Maropost is accurate and complete
- It has experience and capability to perform its obligations
- It maintains appropriate insurance coverage
- It has no conflicts of interest affecting performance
9.2.2 Marketing and Sales
- All marketing materials will be accurate and not misleading
- It will not make unauthorized claims about Services
- Customer contracts will comply with Applicable Law
- It will maintain professional standards
9.2.3 Data and Security
- It has implemented appropriate security measures
- It will process data only as authorized
- It has necessary consents for data processing
- It will maintain confidentiality of Customer data
9.3 Disclaimers
9.3.1 AS IS Disclaimer
EXCEPT FOR THE EXPRESS WARRANTIES IN SECTIONS 10.1 AND 10.2, MAROPOST SERVICES, TOOLS, AND MATERIALS ARE PROVIDED "AS IS" AND "AS AVAILABLE." MAROPOST DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING:
- IMPLIED WARRANTIES OF MERCHANTABILITY
- IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE
- IMPLIED WARRANTIES OF NON-INFRINGEMENT
- WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE
9.3.2 Specific Disclaimers
Maropost does not warrant that:
- Services will be uninterrupted or error-free
- Services will meet Partner's specific requirements
- Defects will be corrected
- Services are free of viruses or harmful components
- Any specific results will be achieved
- Specific amounts of commissions will be earned
9.3.3 Third-Party Services
- Maropost not responsible for third-party services or integrations
- No warranty for third-party compatibility or continued availability
- Partner uses third-party services at its own risk
9.4 Limitation of Liability
9.4.1 Consequential Damages Waiver
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES, INCLUDING:
- Lost profits or revenue
- Loss of business opportunity
- Loss of goodwill or reputation
- Loss of data or information
- Business interruption
- Cover or substitute services
THIS LIMITATION APPLIES REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
9.4.2 Cap on Direct Damages
EACH PARTY'S TOTAL CUMULATIVE LIABILITY ARISING FROM OR RELATED TO THIS AGREEMENT WILL NOT EXCEED:
- For Maropost: The total commissions paid to Partner in the six (6) months preceding the claim
- For Partner: The total commissions received from Maropost in the six (6) months preceding the claim
- Minimum Cap: If no payments made, liability cap is $5,000 USD
9.4.4 Essential Purpose and Bargained-For Agreement
- These limitations are fundamental elements of the bargain
- Maropost would not enter Agreement without these limitations
- Limitations apply even if remedy fails of essential purpose
- Partner acknowledges adequacy of consideration
9.5 Risk Allocation
9.5.1 Insurance
Partner agrees to maintain appropriate insurance coverage including:
- General liability insurance
- Professional liability/E&O insurance
- Cyber liability insurance
- Other coverage required by law
9.5.2 Acknowledgment of Risk
Partner acknowledges:
- Business ventures involve inherent risks
- No guarantee of profitability or success
- Commission amounts are speculative
- Partner bears risk of its business investments
10. INDEMNIFICATION
10.1 Partner Indemnification Obligations
10.1.1 Scope of Indemnification
Partner agrees to defend, indemnify, and hold harmless Maropost, its affiliates, and their respective officers, directors, employees, agents, successors, and assigns (collectively, "Maropost Indemnitees") from and against any and all third-party claims, demands, losses, liabilities, damages, costs, and expenses (including reasonable attorneys' fees and court costs) arising from or relating to:
10.1.2 Covered Claims
- Breach of Agreement: Partner's breach of any provision of this Agreement
- Violation of Law: Partner's violation of any Applicable Law
- Negligence/Misconduct: Partner's negligence, gross negligence, or willful misconduct
- IP Infringement: Partner's infringement of third-party intellectual property rights
- Data Breach: Security breaches caused by Partner's failure to implement appropriate measures
- Client Actions: Acts or omissions of Partner's Clients where Partner knew or should have known
- Misrepresentation: False or misleading statements about Maropost or Services
- Employment Claims: Claims by Partner's employees or contractors
- Taxes: Tax liabilities arising from Partner's activities
10.2 Maropost Indemnification Obligations
10.2.1 Scope of Indemnification
Maropost agrees to defend, indemnify, and hold harmless Partner, its affiliates, and their respective officers, directors, employees, and agents ("Partner Indemnitees") from and against third-party claims arising from:
10.2.2 Covered Claims
- IP Infringement: Claims that Maropost Services, as provided and used in accordance with this Agreement, infringe third-party intellectual property rights
- Maropost Breach: Maropost's material breach of this Agreement
- Gross Negligence: Maropost's gross negligence or willful misconduct
10.2.3 Exclusions
Maropost's indemnification does not apply to claims arising from:
- Partner's modification of Services
- Partner's combination with third-party products
- Partner's use beyond scope of Agreement
- Partner's use after notice of infringement
- Partner's use of outdated versions when updates available
10.3 Indemnification Procedures
10.3.1 Notice Requirements
The indemnified party ("Indemnitee") must:
- Provide prompt written notice of claim (within 30 days)
- Include copy of any legal documents received
- Specify indemnification provision relied upon
- Provide reasonable cooperation and assistance
10.3.2 Defense Control
The indemnifying party ("Indemnitor") may:
- Assume control of defense with counsel of its choice
- Control settlement negotiations
- Make litigation decisions
Provided that Indemnitor:
- Confirms indemnification obligation in writing
- Uses qualified counsel reasonably acceptable to Indemnitee
- Keeps Indemnitee informed of material developments
- Does not admit liability on behalf of Indemnitee
10.3.3 Settlement Restrictions
Indemnitor may not settle any claim without Indemnitee's prior written consent (not to be unreasonably withheld) if settlement:
- Requires admission of liability by Indemnitee
- Imposes injunctive relief on Indemnitee
- Requires payment by Indemnitee
- Does not include full release of Indemnitee
10.3.4 Participation Rights
Indemnitee may participate in defense with its own counsel at its own expense. If Indemnitor fails to assume defense, Indemnitee may defend and Indemnitor must reimburse reasonable costs.
10.4 Mitigation of Damages
Each party agrees to use reasonable efforts to mitigate damages for which the other party may be responsible.
10.5 Exclusive Remedy for IP Claims
For intellectual property infringement claims covered by Section 11.2, Maropost may, at its option:
- Obtain rights for continued use
- Modify Services to be non-infringing
- Replace with non-infringing equivalent
- Terminate affected Services and refund prepaid fees
Section 11 states the entire obligation regarding infringement claims.
11. DISPUTE RESOLUTION
11.1 Escalation and Good Faith Negotiation
11.1.1 Internal Escalation
Before initiating formal proceedings, parties agree to escalate disputes through management:
- Level 1: Partner manager and Maropost partner success manager (5 business days)
- Level 2: Partner executive and Maropost Director (10 business days)
- Level 3: Senior executives of both parties (15 business days)
11.1.2 Good Faith Negotiation
If escalation fails, parties will engage in good faith negotiations for thirty (30) days, including at least one in-person or video conference meeting.
11.2 Mediation
11.2.1 Mandatory Mediation
If negotiation fails, parties agree to non-binding mediation before proceeding to arbitration:
- Mediator selected by mutual agreement
- If no agreement, appointed by ADR Institute of Canada
- Mediation in Toronto, Ontario or by video conference
- Costs split equally
11.2.2 Mediation Timeline
- Mediation must commence within 60 days of request
- Each party submits brief (max 10 pages)
- Mediation session not to exceed one day
- If no resolution within 90 days, proceed to arbitration
11.3 Binding Arbitration
11.3.1 Agreement to Arbitrate
ANY DISPUTE NOT RESOLVED THROUGH NEGOTIATION OR MEDIATION SHALL BE RESOLVED BY BINDING ARBITRATION. THE PARTIES WAIVE RIGHTS TO JURY TRIAL AND COURT LITIGATION.
11.3.2 Arbitration Rules
- Governed by ADR Institute of Canada Arbitration Rules
- Single arbitrator unless amount exceeds $1 million (then three arbitrators)
- Arbitrator must have expertise in SaaS and partner agreements
- Arbitration conducted in Toronto, Ontario
- Language of arbitration: English
11.3.3 Arbitration Procedures
- Discovery limited to relevant documents and 3 depositions per side
- Hearing limited to 3 days unless arbitrator determines otherwise
- Decision within 30 days of hearing conclusion
- Decision must include findings of fact and law
- Judgment may be entered in any court of competent jurisdiction
11.3.4 Costs and Fees
- Each party bears own attorneys' fees
- Arbitrator fees and costs split equally
- Arbitrator may award costs to prevailing party for frivolous claims
11.3.5 Exceptions to Arbitration
The following matters are not subject to arbitration:
- Requests for injunctive relief for IP or confidentiality violations
- Collections of undisputed amounts
- Small claims court matters within jurisdictional limits
11.4 Class Action Waiver
EACH PARTY WAIVES ANY RIGHT TO BRING CLAIMS ON A CLASS, COLLECTIVE, OR REPRESENTATIVE BASIS. CLAIMS MAY BE BROUGHT ONLY IN INDIVIDUAL CAPACITY.
If a class action waiver is deemed unenforceable, entire arbitration provision is void.
11.5 Governing Law and Venue
11.5.1 Governing Law
This Agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.
11.5.2 Venue
For matters not subject to arbitration, exclusive venue is the courts located in Toronto, Ontario, and parties consent to personal jurisdiction therein.
11.6 Limitation Period
Any claim arising from this Agreement must be brought within two (2) years after the cause of action accrues, regardless of any longer statute of limitations.
12. GENERAL PROVISIONS
12.1 Entire Agreement
This Agreement, including all addenda and incorporated policies, constitutes the entire agreement between the parties and supersedes all prior or contemporaneous agreements, understandings, negotiations, and discussions, whether oral or written.
12.2 Amendment
This Agreement may only be amended by written agreement signed by authorized representatives of both parties, except for updates pursuant to Section 2.6.
12.3 Assignment
12.3.1 Restriction on Partner
Partner may not assign this Agreement or any rights or obligations hereunder without Maropost's prior written consent, which may be withheld in Maropost's sole discretion. Any attempted assignment in violation is void.
12.3.2 Permitted Assignments
Maropost may assign this Agreement:
- To an affiliate
- In connection with merger, acquisition, or sale of all or substantially all assets
- To a successor entity
12.4 Notices
12.4.1 Notice Methods
All notices must be in writing and delivered by:
- Email (with confirmation of receipt)
- Certified mail (return receipt requested)
- Overnight courier (with confirmation)
12.4.2 Notice Addresses
- To Maropost: legal@maropost.com
- To Partner: Email address in Partner Portal
12.4.3 Effectiveness
Notices are effective upon receipt or confirmation, whichever is earlier.
12.5 Waiver
No waiver of any provision is effective unless in writing and signed by the waiving party. Waiver of one breach does not waive subsequent breaches.
12.6 Severability
If any provision is held invalid or unenforceable, it will be modified to the minimum extent necessary to make it valid and enforceable. If modification is not possible, the provision will be severed, and remaining provisions continue in full force.
12.7 Force Majeure
Neither party is liable for delays or failures due to causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, pandemic, labor disputes, or government actions.
12.8 Relationship
Nothing in this Agreement creates a partnership, joint venture, franchise, employment, or agency relationship except as explicitly stated.
12.9 No Third-Party Beneficiaries
This Agreement is for the sole benefit of the parties and their permitted successors and assigns. No third party has any rights or remedies under this Agreement.
12.10 Counterparts and Electronic Signatures
This Agreement may be executed in counterparts and by electronic signature, each of which is deemed an original and all of which constitute one agreement.
12.11 Language
This Agreement is drafted in English. Any translation is for convenience only, and the English version controls.
12.12 Interpretation
- Headings are for convenience only and do not affect interpretation
- "Including" means "including without limitation"
- "Days" means calendar days unless specified as business days
- Singular includes plural and vice versa
- Any gender includes all genders
12.13 Order of Precedence
In case of conflict:
- Partner Program Addendum (Part B, C, or D)
- General Terms (Part A)
- Incorporated policies
[Continue to Part B: Agency Partner Addendum, Part C: Tech Partner Addendum, and Part D: Trusted Advisor Addendum for program-specific terms]
END OF PART A - GENERAL TERMS
MAROPOST PARTNER PROGRAM ADDENDA
Parts B, C, and D - Program-Specific Terms
Effective Date: October 20, 2025
Last Updated: October 21, 2025
Note: These Addenda supplement Part A (General Terms). In case of conflict, these Addenda control for program-specific matters.
PART B: AGENCY PARTNER ADDENDUM
B.1 Program Eligibility and Scope
B.1.1 Agency Partner Definition
Agency Partners are authorized resellers who white-label Maropost Services, manage client relationships end-to-end, and provide first-level support. This is a full-service partnership model.
B.1.2 Minimum Requirements
- Demonstrated marketing automation or digital marketing expertise
- Capability to provide first-level technical support
- Commitment to onboard minimum five (5) Active Clients within twelve (12) months
- Professional liability insurance of at least $1,000,000 USD (recommended)
B.2 Grant of Resale Rights
B.2.1 Rights Granted
Maropost grants Agency Partner the non-exclusive right to:
- Market and resell subscriptions to Maropost Services
- Create and manage Client Accounts through the Partner Portal
- White-label the Services under Partner's branding (subject to B.6)
- Bundle Services with Partner's value-added services
B.2.2 Territory and Restrictions
- Territory: Worldwide except Prohibited Jurisdictions (defined in Part A)
- New Customers Only: May not convert existing Maropost customers (within 24 months) without written approval
- No Self-Dealing: Cannot use own referral codes for Partner's accounts
B.3 Commission Structure for Agency Partners
B.3.1 Commission Tiers
North America, Europe, UK, Australia, New Zealand
Tier |
Active Clients |
Commission Rate |
Duration |
Registered |
1-5 |
20% of NRR |
First 12 months only |
Select |
6-10 |
20% of NRR |
Lifetime of client |
Premier |
10+ |
25% of NRR |
Lifetime of client |
B.3.2 Tier Advancement
- Evaluated quarterly based on trailing 12-month Active Client count
- Tier upgrades effective after two consecutive qualifying quarters
- Higher tier rates apply to ALL clients upon advancement
B.3.3 Commission Duration
- Registered (1-5 clients): 12-month limit per client
- Select and Premier (6+ clients): Lifetime commissions while client remains active
- Commissions cease upon client churn, non-payment (60+ days), or account transfer
B.4 Agency Partner Operational Responsibilities
B.4.1 Client Onboarding
Partner is responsible for:
- Qualifying prospects and closing sales
- Creating Client Accounts via Partner Portal
- Initial setup, configuration, and training
- Ensuring Clients accept Maropost Terms of Service
B.4.2 First-Level Support Requirements
Partner must provide:
- Response Times:
- Critical issues (outages): 4 hours
- High priority (features broken): 12 hours
- Standard requests: 24 hours
- Support Scope: Configuration, troubleshooting, training, account management
- Escalation: Complex technical issues escalated to Maropost per Section B.5
B.4.3 Client Compliance Monitoring
- Monitor Clients for policy violations (spam, prohibited content)
- Report violations to Maropost within 24 hours
- Take corrective action or suspend violating accounts
- Partner liable for Client violations if Partner knew or should have known
B.5 Support Escalation Framework
B.5.1 When to Escalate
Escalate to Maropost only for:
- Platform bugs or system-wide issues
- Complex technical problems beyond Partner expertise
- Billing system errors
- Security incidents
B.5.2 Escalation Process
- Submit ticket via Partner Portal with:
- Client Account ID
- Detailed issue description
- Steps already taken
- Business impact assessment
- Maropost response per Partner tier SLA (4-24 hours)
- Partner communicates resolution to Client
B.6 White-Label Provisions
B.6.1 Branding Rights
- Partner may rebrand user interface with Partner's marks
- Custom domains permitted (e.g., app.partnername.com)
- Email templates may use Partner branding
B.6.2 "Powered by Maropost" Requirement
Unless granted Full White-Label status:
- Include "Powered by Maropost" on login pages
- Include attribution in Terms of Service provided to Clients
- Email footers should include attribution where feasible
B.6.3 Full White-Label Eligibility
Available to Premier-tier partners with:
- 25+ Active Clients
- 90%+ retention rate
- No compliance violations
- Requires separate written agreement
B.7 Client Account Ownership
B.7.1 Maropost Ownership
All Client Accounts remain property of Maropost. Partner manages accounts on behalf of Maropost during the Term.
B.7.2 Post-Termination Transfer
Upon Agreement termination:
- Maropost may transfer accounts to direct management
- Maropost may reassign to another Agency Partner
- Partner must cooperate with orderly transition
- 90-day commission grace period applies (unless terminated for cause)
B.8 Agency-Specific Restrictions
Partner may NOT:
- Guarantee specific deliverability rates or uptime SLAs beyond Maropost's published SLAs
- Modify core platform functionality
- Access Client accounts for purposes other than support
- Compete for Maropost's direct clients
- Offer pricing below Maropost's published rates without approval
B.9 Performance Expectations
B.9.1 Minimum Performance Standards
- Client retention rate: 85% annually (Select/Premier), 90% (Premier)
- Support ticket resolution: 80% first-contact resolution
- Client satisfaction: Maintain 4.0+ rating (if surveyed)
B.9.2 Underperformance Consequences
If standards not met for two consecutive quarters:
- Performance improvement plan required
- New account creation may be suspended
- Potential tier downgrade or termination
ART C: TECH PARTNER ADDENDUM
C.1 Program Eligibility and Scope
C.1.1 Tech Partner Definition
Tech Partners develop integrations, applications, or solutions that connect with Maropost Services via API. This is a technology partnership focused on extending platform capabilities.
C.1.2 Minimum Requirements
- Technical capability to develop and maintain integrations
- Adherence to Maropost API guidelines and security standards
- Commitment to maintain compatibility with API updates
C.2 API Access and License
C.2.1 License Grant
Maropost grants Tech Partner a limited, non-exclusive, revocable license to:
- Access Maropost API for integration development
- Use API documentation and SDKs
- Test integrations in sandbox environment
C.2.2 License Term and Renewal
- Initial term: 30 days
- Automatic renewal upon request unless violations exist
- Immediate revocation for security threats or abuse
C.2.3 API Restrictions
Partner may NOT:
- Exceed rate limits (per tier in Part A, Section 6)
- Reverse engineer the API beyond documented endpoints
- Share API credentials or documentation
- Use API to build directly competing products
- Access customer data without authorization
C.3 Integration Requirements
C.3.1 Technical Standards
All integrations must:
- Use secure authentication (OAuth 2.0 preferred)
- Implement proper error handling
- Respect rate limits and implement backoff
- Maintain audit logs of API usage
- Support current and previous API version
C.3.2 Security Requirements
- Encrypt all data in transit (TLS 1.2 minimum)
- Never store API credentials in code
- Implement principle of least privilege
- Regular security testing required
- Immediate notification of security issues
C.4 Rights and Ownership
C.4.1 Partner Retains
- All rights to Partner's application code
- Partner's intellectual property
- Partner's customer relationships
C.4.2 Maropost Retains
- All rights to API and platform
- Usage data and analytics
- Right to use Partner name/logo for partnership directory
C.4.3 License to Maropost
Partner grants Maropost rights to:
- Test integration for compatibility
- Reference integration in marketing
- Provide basic support to mutual customers
C.5 Tech Partner Commission Structure
C.5.1 Referral Commissions
- For each new client having an active subscription to the Maropost Services and being referred by the partner to Maropost, Maropost shall pay to the Partner the Commission per client calculated at 10% of the Net Income during their first 12 active months.
C.5.2 Integration Listing
- Free listing in partner directory
- Featured placement for Premier-tier partners
- Case study opportunities for successful integrations
C.6 Support and Maintenance
C.6.1 Partner Responsibilities
- Support Partner's integration/application
- Maintain compatibility with API changes (90-day notice provided)
- Respond to critical issues within 48 hours
- Provide documentation to users
C.6.2 Maropost Support
- API technical support based on Partner tier
- Advance notice of API changes
- Access to beta endpoints (Premier tier)
- Joint customer support for integration issues
C.7 Compliance and Auditing
C.7.1 Compliance Requirements
- Follow Maropost API Terms of Service
- Comply with data protection laws for accessed data
- Maintain logs for audit purposes
- Allow security audits with reasonable notice
C.7.2 Violation Consequences
- Warning for first violation
- Suspension for second violation
- Termination for critical security violations
- Immediate termination for data breaches
C.8 API Versioning and Deprecation
C.8.1 Version Support
- Maropost maintains current and one previous version
- Minimum 90-day notice for deprecation
- Breaking changes require major version increment
C.8.2 Migration Requirements
- Partners must migrate within deprecation period
- Maropost provides migration guides
- Extended timeline available for complex integrations
PART D: TRUSTED ADVISOR ADDENDUM
D.1 Program Eligibility and Scope
D.1.1 Trusted Advisor Definition
Trusted Advisors are referral partners who recommend Maropost to their network through tracked referral links. This is a simple referral model without ongoing management responsibilities.
D.1.2 Minimum Requirements
- Valid business entity or individual consultant
- Cannot be current/former Maropost employee (within 12 months)
- Must use official referral tracking methods
D.2 Referral Process
D.2.1 Referral Tracking
- Unique referral link provided via Partner Portal
- 90-day cookie duration for tracking
- Referral must be NEW customer (not existing within 24 months)
- Credit given to first referrer only
D.2.2 Qualified Referral Definition
A qualified referral requires:
- Prospect uses Partner's referral link
- Prospect becomes paying customer
- Maintains active subscription for 60+ days
- Not previously contacted by Maropost sales
D.3 Commission Structure
D.3.1 Commission Options
Trusted Advisors select ONE model at enrollment:
Option A: One-Time Payment
- $500 USD per qualified referral
- Paid after 60 days of active customer subscription
- Simple, predictable compensation
Option B: Recurring Commission
- 10% of NRR for 12 months
- Higher potential earnings for larger accounts
- Paid monthly as collected
D.3.2 Commission Selection
- Choose model during enrollment
- Applies to ALL referrals
- Cannot switch models mid-program
- May change model once annually with 30-day notice
D.3.3 Payment Terms
- Subject to standard payment terms in Part A
- Minimum $100 USD threshold applies
- No commission on self-referrals
D.4 Marketing and Promotion
D.4.1 Approved Activities
- Email introductions to prospects
- Social media recommendations
- Blog posts and content marketing
- Webinars and speaking engagements
- Direct consultative sales
D.4.2 Prohibited Activities
- Spam or unsolicited bulk email
- False or misleading claims
- Paid advertising using "Maropost" keywords (without approval)
- Impersonating Maropost employee
- Offering unauthorized discounts or incentives
D.5 Support and Resources
D.5.1 Maropost Provides
- Referral tracking link and dashboard
- Basic marketing materials
- Product information and updates
- Commission tracking and reporting
D.5.2 Trusted Advisor Responsibilities
- Accurate representation of Services
- Use only current marketing materials
- Direct support questions to Maropost
- No technical support obligations
D.6 Relationship Limitations
D.6.1 No Ongoing Management
- No client account access
- No support obligations
- No billing relationship
- Maropost owns customer relationship
D.6.2 Post-Referral Engagement
- May continue consulting relationship with referred client
- Cannot access Maropost account without client authorization
- Must disclose referral relationship to client
D.7 Term and Termination Effects
D.7.1 Commission Grace Period
Upon termination:
- Referrals made during Term that convert within 90 days earn commission
- Link deactivated immediately
- No commission on post-termination conversions
D.7.2 Trusted Advisor Transitions
- May apply to become Agency or Tech Partner
- Existing referrals continue under original terms
- New partnership terms apply to new referrals only
SUPPLEMENTAL PROVISIONS APPLICABLE TO ALL PROGRAMS
S.1 Program Transitions
S.1.1 Upgrading Programs
Partners may transition between programs with Maropost approval:
- Trusted Advisor → Agency or Tech: Requires application and capability demonstration
- Tech → Agency: Requires support capability proof
- Agency → Tech: Maintains client portfolio while adding technical offerings
S.1.2 Grandfathering
- Existing clients/referrals maintain original commission terms
- New activities under new program terms
- No retroactive changes
S.2 Performance Bonuses and Incentives
S.2.1 Quarterly Performance Bonuses
Maropost may offer discretionary bonuses for:
- Exceeding growth targets (20%+ quarter-over-quarter)
- Strategic account wins
- Exceptional customer satisfaction scores
S.2.2 Annual Partner Awards
- Partner of the Year (by program)
- Rising Star Award (highest growth)
- Innovation Award (best integration/solution)
S.3 Partner Advisory Council
S.3.1 Composition
- Premier-tier partners invited to participate
- Quarterly virtual meetings
- Annual in-person summit (optional)
S.3.2 Purpose
- Product roadmap input
- Program improvement suggestions
- Best practice sharing
- Strategic planning participation
S.4 Conflicts Between Programs
S.4.1 Order of Precedence
In case of conflict:
- Specific Addendum (B, C, or D)
- Part A (General Terms)
- Incorporated Policies
S.4.2 Multiple Program Participation
- Partners may participate in multiple programs with approval
- Separate tracking for each program
- No double commissioning on same transaction
AGREEMENT ACCEPTANCE
By participating in any Partner Program after the Effective Date, Partner acknowledges reading, understanding, and agreeing to:
- Part A (General Terms)
- Applicable Program Addendum (B, C, or D)
- All incorporated policies