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JM Embroideries scales ecommerce growth by 180% with Maropost and Donohue Consultancy

JM Embroideries partnered with Donohue Consultancy to transform its ecommerce strategy on Neto by Maropost—unlocking 180% paid media revenue growth and building a scalable, data-driven acquisition engine.

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JM Embroideries (1)

For over a decade, JM Embroideries has been a go-to destination for embroidery enthusiasts and professionals across Australia — offering embroidery machines, accessories, and supplies alongside custom embroidery services. But as the online market evolved and competition increased, JM Embroideries recognised an opportunity to elevate its digital presence and drive scalable, sustainable growth. 

Partnering with Donohue Consultancy, a long-standing Neto by Maropost Gold Partner, the retailer transformed its ecommerce strategy — achieving a 180% increase in paid media revenue and setting a clear path toward 40% total revenue growth year-on-year. 

The challenge 

JM Embroideries had already built a solid ecommerce foundation on Neto by Maropost and was seeing dependable results from paid acquisition campaigns run by Donohue Consultancy. 

However, the brand had reached a growth plateau. Rising competition, increasing CPCs, and limited channel diversification made it difficult to scale profitably. To break through, JM Embroideries set an ambitious goal: achieve 40% year-on-year revenue growth without compromising efficiency or customer acquisition costs. 

“We had a strong baseline, but we needed to evolve — to become smarter, more data-driven, and more scalable.” — JM Embroideries team 

Why Neto by Maropost 

The decision to continue scaling on Neto by Maropost was deliberate. 
JM Embroideries and Donohue Consultancy valued Neto’s: 

  • Flexible category structure optimised for SEO 
  • Out-of-the-box cross-sell and upsell functionality 
  • Multi-channel integrations enabling unified selling across webstore and marketplaces 
  • Seamless data flow supporting accurate attribution and smarter decision-making 

“Neto’s platform gave us the structure we needed to optimise performance and attribution — it’s the backbone that lets us execute complex strategies with clarity.” 

— Milan Narayan, Digital Marketing Lead, Donohue Consultancy 

The solution 

Working collaboratively, Donohue Consultancy and JM Embroideries redefined the brand’s growth framework through a funnel-led, multi-channel strategy built on Neto by Maropost. 

  1. Funnel-Led Campaign Restructure
  • Re-architected Google Ads campaigns into top-, mid-, and bottom-of-funnel segments. 
  • Introduced intent-based keyword targeting and smarter bid strategies. 
  • Reduced wasted spend through refined negative keyword management. 
  1. Channel Expansion
  • Added Bing Ads to capture high-intent, lower-cost search demand. 
  • Launched Meta retargeting campaigns to re-engage high-value visitors. 
  • Maintained unified creative and messaging across all touchpoints. 
  1. Continuous Optimisation & Attribution
  • Leveraged Neto’s integrated ecommerce data to refine audience segmentation. 
  • Implemented cross-channel ROAS monitoring for agile budget reallocation. 
  • Conducted ongoing CRO and UX optimisation to improve funnel conversion. 

The results 

Within just nine months of implementation, JM Embroideries saw transformational results: 

  • 180% increase in paid media revenue 
  • 60%+ improvement in ROAS 
  • ~75% uplift in online purchases 
  • 70% growth in monthly revenue from campaign launch to peak period 

Even during periods of reduced spend, ROAS remained strong — proof of the model’s resilience and scalability. 

“By refining the funnel and introducing new channels, we built a predictable, high-performing acquisition engine that evolves with the market.” 
— Milan Narayan, Digital Marketing Lead, Donohue Consultancy 

Working together for growth 

This collaboration exemplifies the power of the Neto by Maropost ecosystem — where technology, expertise, and strategy come together to drive results. 

Donohue Consultancy’s hands-on ecommerce expertise and deep platform knowledge helped JM Embroideries transform its marketing engine into a scalable growth system — with Neto providing the solid, data-rich foundation. 

“Neto by Maropost gives us the flexibility and data insights to execute with confidence. It’s what allows agencies like ours to deliver measurable growth for ambitious retailers.”

— Milan Narayan, Donohue Consultancy 

What’s next for JM Embroideries 

With a proven funnel-led strategy, a robust tech stack, and Neto by Maropost at its core, JM Embroideries is now exploring: 

  • Advanced merchandising and product recommendations 
  • Email and marketing automation via Maropost Marketing Cloud 
  • Deeper cross-channel integrations for end-to-end visibility 

As JM Embroideries continues to grow, the foundation built with Donohue Consultancy and Neto by Maropost ensures that scalability, efficiency, and creativity remain front and centre. 

Ready to scale your ecommerce growth like JM Embroideries? 

Request a demo of Neto by Maropost today >>

 

About the partner: Donohue Consultancy 

Founded in 2017, Donohue Consultancy is a full-service ecommerce growth agency based in Brisbane, specialising in strategy, digital marketing, and ecommerce development. 

As a Gold Neto by Maropost Partner, the agency combines platform expertise with marketing excellence to deliver cohesive growth solutions for Australian retailers. 

Core capabilities include: 

  • Web design & development 
  • Paid search & social 
  • Conversion optimisation 
  • SEO & analytics 
  • Training, consultancy, and ongoing Neto store optimisation 

 Contact Donohue Consultancy >>