How Nutrition Warehouse grew into a national, multi-store chain with Retail Express
The Challenge
Fuelling Outstanding Growth
Nutrition Warehouse started with Retail Express with only 3 stores and have grown to be one of the largest fitness nutrition retailers in Australia.
Saving Money By Reducing Over Stocks
Prior to Retail Express, Nutrition Warehouse had issues where they were consistently $10,000 to $20,000 overstocked in their stores.
“Multiply that now by all our stores and we’d have serious cashflow issues” said Grant Mayo, Founder & CEO.
Now with Retail Express across all of their stores, Grant has real time visibility across all his stores from anywhere in the world – sales, gross profit and how much stock they’re carrying.
“With visibility of our stock across all our stores, we can ensure we’re never over or understocked”
Founder & CEO
The Solution
Purchasing Is Now A Breeze
Saving time and money by placing one, accurately informed bulk purchase for all stores.
Nutrition Warehouse use their buying power to make one order from a supplier and distribute to all their stores. So, rather than taking each store manager away from sales instore, their purchasing manager can take care of it all from one location.
With Retail Express the smart inventory control algorithms provide precise insights on what stock levels should be ordered for each product and then streamlined purchasing management tools.
The Results
Detailed Customer Profiling
Nutrition Warehouse are able to build their database right at the point of sale and then market to each segment as and when needed.
Nutrition Warehouse collect individualised data on not only demographics like age and gender but they also pin point exactly what products the person is buying and has an interest in – whether they prefer vitamins or body building. They then use this data to target different segments with the right messages and promotions.
Nutrition Warehouse
At Nutrition Warehouse our 390+ team members are immersed in health and fitness and are truly passionate about helping people achieve their health and fitness goals. As a company, we're not trying to mimic or profit from the fitness culture - we are part of it!
Nutrition Warehouse is Australia's leading Sports, Bodybuilding and General Health Supplement retailer. Operating online and across 90+ stores nationwide. The company was founded by Grant Mayo in 2008 and continues to accelerate with the most diverse, agile and enthusiastic talent.
We're always looking for great people to join us - people who are passionate as we are and, just as importantly, embrace a healthy lifestyle. If you can imagine yourself in an environment that inspires and empowers you to be your best and make a positive difference in the lives of others, this is the place for you!