Two campaigns. Nearly $11,000. Email on Maropost built the offer. SMS closed it on the same platform.
TradeWins Publishing sells info products and fills webinars through email and direct outreach. Launches stack up. Promotional windows do not wait.
They were already on Maropost for email. As inbox reach tightened and attention dropped, time-sensitive offers stopped converting at the same rate. TradeWins needed a channel customers actually open without signing a second vendor or rebuilding their list from scratch.
When an offer needed to land faster, they turned on SMS marketing in the same Maropost Marketing Cloud account. No new platform. No duplicate audience. Two promotional texts returned nearly $11,000 in attributed revenue on promotions that were already running through email. Email still does the heavy lifting. Text closes when the window is tight.
Email drives volume. SMS adds speed.
Product drops, webinar deadlines, and promo windows pile on every week. Email on Maropost is still TradeWins' core channel for reach and long-form story. On the same promotions, conversion was slipping as inbox performance tightened.
When the clock is running down, getting in front of the customer fast is what converts. TradeWins did not want a separate SMS stack for that moment. They wanted text inside the marketing platform they already trusted for email.
Same platform. New channel.
TradeWins did not shop for a standalone SMS tool. They added text to the Maropost Marketing Cloud account they already used for email. Promotional texts went out from the same environment as their email programs, with revenue tracked through Marketing Cloud reporting.
Same lists. Same login. Same reporting. No second vendor and no rebuilt opt-in base. When a launch needed both channels, the team did not stand up a new workflow. Revenue from the two promotional texts tracked in Marketing Cloud like any other campaign.
Two sends proved it
They turned on SMS in Maropost
SMS lived in the same account as email. Same workflow. When a promo needed both channels, there was nothing new to stand up. Every missed offer on a tight launch window was lost revenue. Turning on text inside Maropost removed that gap without a second login or a duplicate list.
Two texts, nearly $11K
TradeWins needed proof that SMS could return real revenue on promotions email was already carrying. The first test was straightforward: two promotional texts to a segmented, opted-in list during a product launch window. One message per send. Direct offer link.
Email warmed the offer. Text drove the click. On several of the same promotions, text outperformed email on sales. Webinar sign-ups picked up when text backed the email send.
They segment before they send
Text costs more than email. TradeWins points sends at subscribers most likely to act, the same discipline they use on their highest-value email segments. SMS runs in support of email on promotions, not as a replacement. That is how two promotional texts returned nearly $11,000 without texting the whole list.
The largest change is that we look more to SMS to build sales and customer relations than email. With the current issues in the email environment, SMS has proven helpful in staying in contact with our customers and informing them of our offers.Adrienne Aronson, TradeWins Publishing
Leveraging Marketing Cloud
Email and text run on the same marketing platform: shared lists, shared reporting, campaigns timed to support each other. TradeWins builds the promotional arc in email, then uses text where speed and visibility matter most on the same offer.
- One opt-in base across email and SMS
- Text timed to back email on the same promotions
- Segmentation and reporting without a second login
- Revenue attribution through Marketing Cloud on both channels
Results
On Maropost Marketing Cloud, TradeWins proved SMS could move real revenue without leaving the platform they already used for email.
- Nearly $11,000 in attributed revenue from two promotional texts
- Text sales alongside email on the same promotions, often outperforming email on those sends
- Better webinar sign-up when text supported the email send
- Email and SMS on one marketing platform, no second vendor
Scaling what already worked
TradeWins is using text more on launches where speed matters. Today they reach for SMS before email when an offer needs to land fast. Email on Maropost still owns volume and long-form story.
They are growing SMS with the same segmentation rules, not another platform. Controlled spend, tighter audiences, and text that supports email instead of replacing it.
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