The Challenge
Featuring thousands of products with multiple options, variants, and accessories, Cyberphoto needed to make it easier for customers to quickly find the items they wanted to buy. They needed a solution to provide dynamic displays and filtering. They also needed advanced search capabilities to allow for model/SKU searches.
The Solution
The personalized search solution significantly improved Cyberphoto’s site search capabilities, both technically using advanced features like NLP and Merchandising Cloud’s powerful new model/SKU search, as well as through the use of a leading AI personalization algorithm. This solution improved UX on the store, increased Cyberphoto’s overall site speed, almost halved the number of search refinements being conducted by shoppers, and allowed for the implementation of Cyberphoto’s desired filters.
Nils Kohlström
CTO of Cyberphoto
The Results
30%
Increased Search Conversion
Following integration with Merchandising Cloud personalized search, Cyberphoto experienced a 26% increase in Search Conversion. This rose a further 4% after implementing Merchandising Cloud’s new model search feature.
47%
Fewer Search Refinements
There was a 53.7% decrease in search refinements, meaning more shoppers were now finding relevant results from the first search, and so there was no need for them to search again.
15%
Increased Search Speed
Cyberphoto’s Site Speed rose by 36% after integrating Merchandising Cloud, meaning faster loading times, better ranking and SEO, and an overall improvement in user experience.