Consumer Products
Fastest ecommerce site in Sweden title for Fashion merchant Johnells following integration with Crown and Merchandising Cloud in a Norce environment
The Challenge
Johnells previously experienced unsatisfying loading times and on-page performance due to complex rendering and had a desire to make their website faster in order to improve user experience, improve conversion, and positively impact SEO. Johnells also faced issues with low product relevance within search results and on category pages.
“When items are sorted only by popularity, the full inventory was not utilised and sales were lost. When sorted on recency, popular items were not visible and even more sales were lost,” explains Jonas Thorstensson, CTO of Johnells.
"When items are sorted only by popularity, the full inventory was not utilized correctly and sales were lost. When sorted on recency, popular items were not visible, and even more sales were lost."
CTO of Johnells
The Solution
Hyperlab created a brand new ecommerce store for Johnells, integrating the website with its ultrafast headless storefront framework, Crown, which provides loading times an incredible 20x faster than the industry average. This dramatically increased the speed of the Johnells site, affording it best-in-class Google Page Speed scores, near instant page loads, and instant on-page navigation thanks to smart preloading.
Meanwhile, Merchandising Cloud’s full personalization suite ensured ultrafast product discovery. The Personalized Search solution improved Johnells’ site search capability, both technically (using features like NLP, Advanced Spelling Tolerance and a top Zero Results Pathway) as well as through the use of a leading AI algorithm while the Smart Collections solution ensured product listings within categories were dynamic. Finally, the Recommendations solution utilized available space to drive additional upsell and cross-sell opportunities.
The Results
#1 Fastest Site
Following its integration with Hyperlab’s headless solution Crown and the full Merchandising Cloud search and personalization suite, Johnells was named the fastest ecommerce site in Sweden.
100% Increased Conversion:
Johnells’ conversion rate doubled following integration with Crown and Merchandising Cloud, meaning shoppers were now finding more relevant results quicker – improving UX and increasing revenue.
100% Client Satisfaction
CTO of Johnells, Jonas Thorstensson, praised the speed of Crown as well as Merchandising Cloud’s ability to improve the relevancy of products shown to each user. He said he would absolutely recommend both services to others.
Johnells
Johnells – one of Sweden’s oldest and best established multi-brand chains – is a popular ecommerce site which runs on the Norce platform. The store has consistently, since 1893, handpicked the finest garments from brands such as Gant, Hugo Boss, Eton, Tiger, and more. Recently, those behind Johnells decided to overhaul their ecommerce offering with a brand new, supercharged Norce website. To this end, they enlisted the services of top agency Hyperlab who integrated Merchandising Cloud as well as their new, ultrafast headless solution – Crown.
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