The challenge: poor product discovery
With more than 3,000 products across apparel, accessories, and lifestyle categories, Lisen.dk faced a common pain point in online retail: customers struggled to find what they wanted.
The website’s search and navigation experience couldn’t keep up with the pace of growth. Customers often had to browse multiple pages to locate items, and opportunities for cross-selling and upselling were going unnoticed.
At the same time, Lisen.dk wanted to deliver a richer, more personal experience that matched the in-store service customers loved. They needed a solution that could not only improve product discovery but also intelligently guide customers to complementary styles.
“I thought Maropost Merchandising Cloud had a great product, and I was excited to see what it could do. I believed Maropost’s way of working with AI would help me serve my customers better than before. I was right!” – Lone Sanco, CEO, Lisen.dk
Why Maropost Merchandising Cloud
Lisen.dk turned to Maropost Merchandising Cloud to transform how customers find and engage with products.
The first step was improving search accuracy. Maropost’s Personalized Search tool leveraged behavioral data and natural language understanding to instantly return the most relevant results – even when customers used varied terms or spelling.
Next came the Recommendations engine, which used machine learning to analyze shopper intent and suggest complementary or trending items to maximize upsell and cross-sell opportunities. Whether a customer viewed a dress or a pair of shoes, they were immediately presented with items that matched their personal style and purchase patterns.
Together, these tools created a more intuitive and rewarding shopping experience and helped increase sales.
Results: 26x return on investment (ROI)
The transformation was fast and measurable:
- 26x return on investment (ROI).
- Improvements in conversion rates and average order value (AOV).
- A reduction in bounce rates as customers found what they wanted faster.
- Noticeable increases in repeat purchases, driven by relevant recommendations.
Beyond the metrics, Lisen.dk’s ecommerce experience was fundamentally redefined. Where the site once relied on static navigation and guesswork, it now uses real-time intelligence to anticipate customer needs, guide product discovery, and foster loyalty.
About Lisen.dk
Lisen.dk offers timeless, coastal-inspired styles to customers worldwide. What began as a small boutique on the Danish coast has become a beloved online destination for fashion-conscious shoppers across Scandinavia and beyond. Today, the brand continues to grow both in-store and online.
Ready to see how Maropost Merchandising Cloud can help your brand improve site search and conversions?
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