The challenge: evolving marketing needs, fragmented processes, and missed opportunities
As Mercedes-Benz expanded its digital presence, the brand faced a critical challenge: creating meaningful, personalized customer journeys at scale. Their existing tools limited flexibility and required extensive manual setup. Campaigns needed to be more dynamic, more relevant, and more reflective of each customer’s preferences and behaviors.
To elevate their marketing performance, Mercedes-Benz needed a platform capable of:
- Strategic segmentation: targeting customers based on precise profiles, behaviors, and lifecycle stages.
- Intelligent personalization: delivering tailored messaging that aligns with each driver’s interests and intent.
- Automation at scale: reducing manual execution across campaigns, journeys, and reporting.
Mercedes-Benz made it clear: they were searching for a partner capable of delivering “the best or nothing.”
The solution: Maropost Marketing Cloud
Maropost provided an immediate path forward, offering a solution that empowered Mercedes-Benz to deliver smarter, more dynamic, and more personalized customer experiences.
For more than a year, Maropost’s Product and Client Success teams partnered closely with Mercedes-Benz Canada to build a high-performance email framework with advanced functionality. Using cutting-edge liquid scripting – the most advanced personalization and automation technology – Maropost enabled dynamic content that adapts in real time to each recipient’s behaviors, preferences, and unique user profile. We also developed a primary email template to power all Mercedes-Benz campaigns with consistency and ease.
This collaboration resulted in a complete, strategic communications package that included:
- Advanced segmentation for different audiences, journeys, and unique user profiles
- Liquid-scripting email templates for deeper personalization and dynamic content
- Automation for email journeys, campaigns, and performance reporting
The Results: 4× higher open rates than the industry standard
In the first two months after implementation, Mercedes-Benz saw exceptional performance using Maropost Marketing Cloud:
- 250+ segments and 85 journeys: Maropost’s robust segmentation and journey tools – combined with intuitive automation – created a comprehensive communications ecosystem.
- 4× higher open rates than the industry average: Precision targeting and multivariate testing helped Mercedes-Benz achieve open rates four times greater than typical industry benchmarks.
- 3× higher click-through rates: Advanced personalization through liquid scripting drove engagement even further, boosting click-through rates to three times the industry standard.
About Mercedes-Benz
For more than a century, ever since inventing the automobile, Mercedes-Benz has been pushing the boundaries of innovation. In 2015, Mercedes-Benz Canada selected Maropost Marketing Cloud to support its advanced email and marketing needs. With Maropost powering their email communications, the brand continues to set the standard not only for vehicles, but for exceptional customer experiences.
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