The challenge: a stagnant platform and limited scalability
As REDEF’s audience grew, so did the pressure on their existing email service provider. Over time, it became clear that the platform could no longer deliver the performance, flexibility, or support required to safeguard sender reputation or meet the team’s evolving needs.
Emails weren’t scaling. Deliverability support was limited. Campaign execution lacked insight and control. REDEF needed a modern solution – one capable of:
- Protecting and strengthening sender reputation through better deliverability management
- Supporting large-scale list growth with tools to monitor and maintain list quality
- Providing deeper engagement insights to refine newsletter performance
- Triggering advanced, automated email workflows without operational friction
- Guiding them through a strategic, expert-led migration
Above all, founder Jason Hirschhorn wanted a partner committed to improvement, not complacency: “I wanted to work with a company that is about improving their assets, rather than protecting their assets.” – Jason Hirschhorn, REDEF.
Why Maropost: expertise, automation, and a seamless transition
After reviewing several proposals, the REDEF team chose Maropost as the platform that could truly meet their needs. With support from a dedicated onboarding specialist and customer success manager, the migration was smooth and stress-free. Within a short time, REDEF had streamlined email configurations in place and campaigns running with ease. Maropost’s tools now help the team create effective triggered emails, monitor engagement and performance, and maintain list quality to protect their sender reputation. As Hirschhorn puts it, “The validity and quality of our lists are very important to me; I can’t imagine trying to manage our IP reputation without Maropost.”
Results: industry-leading engagement and exceptional deliverability
After completing IP warming and fully transitioning to Maropost Marketing Cloud, REDEF saw dramatic improvements across all major email performance metrics:
- 99% inbox placement rate
- 40–50% open rates
- 20–30% click-through rates
These outcomes empowered the REDEF team to scale confidently, knowing their email infrastructure could grow with the business, while maintaining the premium experience their audience expects.
Hirschhorn credits Maropost’s proactive support and deep deliverability expertise as a defining advantage: “It’s the tools that tell us how we’re doing and how we can show off that makes it the differentiating factor.”
A foundation for expansion
With a stronger platform and reliable deliverability, REDEF is now focused on ambitious growth: expanding into 15–20 new verticals – including media, fashion, sports, and technology – while moving toward a full subscription model targeting 50,000 paying subscribers.
Maropost plays a key role in enabling that vision: “Maropost takes it to another level that we couldn’t on our own because we don’t know email the way that Maropost does.”
About REDEF
REDEF is a digital media company known for its highly curated newsletters that blend insights across culture, business, technology, media, and more. Founded by Jason Hirschhorn, REDEF delivers hand-picked content and expert commentary to a devoted audience of readers who rely on its newsletters to stay informed on the ideas shaping modern industries.
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