The challenge: shoppers struggling to find the right products
With a growing product range, Storiarts faced a familiar ecommerce dilemma: ensuring that customers could quickly and easily locate the items they came to find.
Their existing search solution wasn’t meeting expectations. It lacked the technical sophistication needed to understand nuanced literary queries, especially when customers frequently misspelled author names or titles. Additionally, leadership wanted deeper insights into on-site search behavior – specifically what customers were searching for but not finding, so they could identify missed product opportunities.
To continue delivering an exceptional browsing experience, Storiarts needed a smarter, more adaptive search and merchandising strategy. They initially tried a competitive product but found it less flexible, less effective, and less aligned with their brand experience.
“We initially tried a competitor to Merchandising Cloud but found it inferior in almost every way. Merchandising Cloud was faster to set up, offered more total value, and integrated much better with our site’s look and feel.” – Chris Tissell, Co-owner of Storiarts
The solution: Maropost Merchandising Cloud
Merchandising Cloud provided the intelligent search and merchandising capabilities Storiarts needed to elevate their online experience.
- AI-driven, intelligent search: Storiarts deployed Merchandising Cloud’s AI-powered search solution, with advanced features like NLP and improved spelling tolerance. It also included an autocomplete function that made products easier for customers to find.
- AI-powered recommendations: With Merchandising Cloud’s AI recommendations engine, Storiarts introduced smarter upsell and cross-sell opportunities across the site, boosting product discovery and increasing average order value.
- Deeper insight into customer demand: Merchandising Cloud analytics gave the team visibility into what customers were searching for, including unmet product demand. Those insights helped them make smarter choices about merchandising and inventory.
“Merchandising Cloud improved our conversion, enhanced user experience, and the team always provided quick and knowledgeable support.” – Chris Tissell, Co-owner of Storiarts
The results: 9.5% search conversion and a higher overall conversion rate
- 9.5% Search conversion rate: After implementing AI-powered search, Storiarts achieved an impressive 9.5% search conversion rate – more than double the rate of well-performing peers.
- 4% Increase in total conversion: Powered by superior search relevance and smarter product recommendations, overall sitewide conversion rose by 4%.
- 100% Satisfaction Score: Co-owner Chris Tissell praised Merchandising Cloud for delivering measurable results, improving the customer journey, and offering exceptionally responsive support.
About Storiarts
Founded in 2011 by designer Tori Tissell, Storiarts creates high-quality apparel and home goods inspired by classic literature. The brand has grown into a favorite among book lovers worldwide, combining craftsmanship with a deep love of storytelling. Beyond ecommerce, Storiarts partners with LitWorld, supporting global efforts to fight illiteracy and bring the joy of reading to communities around the world.
Ready to see how Maropost can help turn your site search into conversions?