From marketplace reliance to direct growth
Altapac’s dependence on eBay wasn’t sustainable. As General Manager Tom Lacey explains:
“We wanted a platform that let us own more of our sales, traffic, and customer relationships—not just piggyback off eBay’s coattails.”
With Maropost, Altapac took control of its ecommerce future.
- SKUs expanded from 7,000 to 75,000+ (with capacity to hit 180,000).
- 200% year-on-year growth in online orders sustained over four years.
- Digital inventory and smart categorisation replaced manual, paper-based processes.
“It’s not a stretch to say that every single one of our processes has been changed because of Maropost,” Tom shares.
Black Friday without the chaos
The ultimate stress test came during Black Friday 2022. Order volume spiked 300% compared to pre-Maropost years, yet the warehouse stayed calm thanks to streamlined pick, pack, and dispatch workflows.
“After Cyber Monday, no one was panicking. Maropost laid it out so clearly. What used to be chaos became calm.”
Smarter marketing, stronger relationships
In 2024, Altapac elevated its strategy with Maropost Marketing Cloud. Automated journeys like abandoned cart recovery, welcome sequences, and post-purchase emails delivered instant results—powered by smart segmentation based on vehicle fitment and customer behaviour.
“We’re only scratching the surface, but already we’ve gained smarter segmentation, better journeys, and more relevant communications.”
The Road Ahead
With online sales now contributing 45% of revenue, Altapac continues to grow both in-store and online. New branches are in the works, while marketplace expansion includes Amazon, Bunnings, and curated eBay listings.
“Our mission is simple: to help Australians fully unlock their vehicle’s capability and feel confident taking on new adventures,” Tom explains.
With Maropost as its platform, Altapac has broken free from reliance on marketplaces and built a scalable omnichannel business for the future.
💡 Takeaway: Altapac redesigned its tech stack with Maropost and unlocked 200% year-on-year growth, streamlined operations, and stronger customer ownership—turning a 50-year-old family business into a modern omnichannel leader.
Ready to transform your business like Altapac?
Request a demo of Maropost solutions or read the full Altapac success story.