Mailchimp vs Maropost Marketing Cloud — Why growing brands switch

Mailchimp gets you started. Maropost Marketing Cloud takes you further. 

If you launched your ecommerce brand with Mailchimp, you’re not alone — it’s the “starter kit” of email marketing. But as your brand grows, you’ll quickly hit its ceiling: shallow segmentation, paywalled automation, and rising costs that penalise your success. 

Here’s why more retailers are moving from Mailchimp to Maropost Marketing Cloud — the all-in-one platform built for ecommerce growth, not just email. 

Mailchimp is the starter tool, not the growth engine 

Mailchimp was designed for basic newsletters, not scaling ecommerce operations. Once you start adding more customers, channels, SKUs, or personalisation, it starts to feel limited: 

• Static list-based segmentation 

• No real-time product recommendations 

• Advanced automation locked behind premium tiers 

Maropost Marketing Cloud includes enterprise-grade automation from day one — no hidden tiers or upgrade traps. 

Stop paying for people who don’t engage 

Mailchimp charges you for every contact, even duplicates or inactive ones. If one customer appears on multiple lists, you pay twice. 

Maropost Marketing Cloud only charges for the emails you send — not for how many contacts you store. That means: 

• No wasted spend
• No hidden contact fees
• No penalties as your list grows 

You’re investing in relationships, not list size. 

Go beyond email — Unlock true omnichannel marketing 

Mailchimp’s strength ends at email. SMS, mobile, and web automations require extra tools, integrations, and fees. 

Maropost Marketing Cloud combines email and SMS into one unified dashboard — built for ecommerce scale. 

No connectors. No complications. Just growth that scales as you do. 

Smarter segmentation = real revenue 

Mailchimp’s segmentation stops at opens and clicks. Maropost Marketing Cloud goes deeper — analyzing purchase behavior and engagement to automatically identify: 

• Your most valuable customers 

• At-risk buyers 

• Repeat purchasers ready for reactivation 

This built-in intelligence drives retention and lifetime value without manual work. 

Built for scale, backed by support 

Mailchimp’s performance often drops as your list grows — slow sends, deliverability issues, and limited support are common pain points. 

Maropost Marketing Cloud sends billions of emails per month with 98%+ inbox placement and real human support. 

“Segmentation alone was a game-changer — we saw results almost immediately.”

— Tom Lacey, GM Altapac Group 

The Bottom Line 

Mailchimp helps you send newsletters. 
Maropost Marketing Cloud helps you grow your brand. 

Ready to move from “starter” to “scalable”? 

Book a demo to see how Maropost Marketing Cloud drives smarter automation, stronger ROI, and ecommerce growth that scales.