Editor's note: this is the first in a 10-part series on Maropsot Commerce Cloud.
Why unifying marketing and commerce matters
Mid-market brands have long lived in a fragmented world: one system to sell, another to market, and a dozen more apps to glue it together. On paper, it looks flexible. In reality, it creates complexity, cost, and risk. Data ends up scattered across tools, integrations break, and teams spend more time troubleshooting than growing.
The expectation from today’s shoppers only raises the stakes. They don’t see channels, apps, or systems—they see a single brand. Whether they interact by email, SMS, social media, or in-store, they expect consistency. If the handoff from marketing to sales feels disconnected, the customer experience suffers.
The problem with patchwork stacks
Platforms like Shopify have excelled in helping small businesses get online quickly. But as brands grow, they often discover that core marketing functions—advanced email, SMS, loyalty, or segmentation, require third-party apps. Each new app can come with its own contract, learning curve, and data silo.
For mid-market brands, this patchwork creates a fragile “Frankenstack.” It works until it doesn’t. Reports don’t match. Campaigns misfire. Customer profiles become incomplete. And as the business scales, so does the complexity—and the monthly app bill.
The Maropost difference: commerce and marketing in one place
Maropost was built differently. Marketing automation is not an afterthought bolted onto commerce—it’s at the core of the platform. That means email, SMS, push notifications, and social campaigns all run directly inside the same system where sales, inventory, and customer data live.
Instead of relying on a half-dozen tools to talk to each other, Maropost provides one source of truth. Every customer touchpoint, from browsing to buying to follow-up, is captured, connected, and actionable.
What mid-market brands gain from unification
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Lower costs: fewer third-party app subscriptions eating into margins
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Cleaner data: no syncing, exporting, or reconciling across disconnected systems
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Faster execution: campaigns, promotions, and product launches run smoother
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Better personalization: one complete customer record enables smarter segmentation and targeting
Proof that unification works
Stats show the impact of tying marketing and commerce together. Brands using integrated platforms are 67%* more effective at closing deals than those using separate tools. Unified customer profiles increase marketing ROI by up to 30%* because data is cleaner and personalization is sharper.
For mid-market brands, that means fewer missed opportunities and a clearer path to sustainable growth.
A scenario you’ll recognize
Imagine a mid-market apparel brand running both retail and online channels. With a patchwork setup, marketing emails go through one app, SMS through another, and sales data lives somewhere else. Teams spend days trying to reconcile who bought what, whether they’ve received promotions, and which campaigns drove results.
With Maropost, that same brand can launch a new seasonal campaign across email and SMS in hours, not days. Because the marketing and commerce data are unified, they can target loyalty members with personalized discounts, track how promotions drive in-store and online sales, and measure ROI, all in one dashboard.
Why this matters for long-term growth
Mid-market businesses can’t afford the inefficiency of fragmented systems. Growth requires agility, and agility depends on clear data and connected workflows. With Maropost, marketing and commerce work as one. That saves time, reduces complexity, and gives brands the confidence to scale without the tech stack holding them back.
* Sources include Forrester and Salesforce.