Retail is no longer about simply “being online.” The modern customer journey is fast, fragmented, and unforgiving. Shoppers bounce between inboxes, social feeds, mobile apps, and search bars—and they expect every touchpoint to feel seamless, personal, and instant.
But here’s the catch: most merchants are still running yesterday’s playbook. Their marketing tools don’t talk to their merchandising tools. Their data is scattered. Their teams are bogged down by manual work. And while customers have moved on, their technology stack hasn’t.
The winners in this new era won’t be the ones who just send more campaigns or add more plug-ins. They’ll be the ones who unify the entire journey—from the inbox to the onsite experience—powered by data that works in real time.
That’s the promise of Maropost Marketing Cloud and Merchandising Cloud together: a single, connected system built for tomorrow’s commerce.
The broken status quo: a landscape of friction
Let’s be honest. The average ecommerce stack is a mess.
- Emails don’t reach inboxes. Deliverability is the silent killer of revenue. What good is a campaign if half your audience never sees it?
- Customer journeys are fragmented. Merchants want automation, but most tools force clunky, disconnected workflows that frustrate teams and customers alike.
- On-site experiences fall flat. Too many shoppers type into a search bar and get zero results, or wade through irrelevant recommendations until they bounce.
- Data lives in silos. Marketing tools don’t talk to commerce tools, making personalization either impossible or painfully slow.
- Scaling costs spiral. Many vendors punish growth with ballooning fees, making success feel like a penalty.
Retailers know this story too well—and they’re tired of playing defense.
Reclaim the inbox with Maropost Marketing Cloud
Think about the last campaign you sent. Did it hit inboxes? Did it resonate? Did it convert? For too many retailers, the answer is “sometimes.”
Maropost Marketing Cloud flips that script
- Deliverability first. Instead of leaving merchants to fight spam filters alone, Maropost builds deliverability into its DNA: dedicated IPs, warm-up protocols, and real human experts guide every step.
- Customer journeys that move people. A drag-and-drop builder lets teams design cross-channel flows in minutes, spanning email, SMS, push, and mobile. No dev team required.
- Personalization that’s real. Unified customer profiles, tied directly to Shopify and other eCommerce data, allow segmentation on purchase history, behavior, and engagement in real time.
- Insights that matter. Forget vanity metrics. Maropost delivers revenue attribution, A/B testing, and campaign reporting that shows not just what happened, but why.
Turn discover into delight with Maropost Merchandising Cloud
If Marketing Cloud gets customers to the door, Merchandising Cloud makes sure they walk through it—and stay.
Think about the last time you shopped online and couldn’t find what you wanted. How long did you stick around? Shoppers are impatient, and traditional onsite search is notorious for returning irrelevant—or worse, zero—results. That’s revenue slipping away in real time.
Maropost Merchandising Cloud changes that experience entirely:
- AI-powered search that’s typo-tolerant, predictive, and context-aware. Customers find the right products, fast.
- Dynamic product discovery with smart filters and personalized listings that reduce bounce rates and lift conversion.
- Rule-based merchandising that gives brands control—boost what’s profitable, pin what’s seasonal, demote what’s overstocked.
- Personalized recommendations that go far beyond “related items,” using real shopper behavior to surface what’s relevant.
- Insights you can act on, instantly. See what customers are searching for (and not finding) and optimize inventory and site content accordingly.
The real magic is when marketing and merchandising work together
Marketing and merchandising don’t just coexist. They fuel each other.
- Closed-loop data. Every click, every search, every purchase feeds back into a single customer profile, informing both marketing campaigns and onsite experiences.
- From inbox to checkout. Marketing Cloud drives engagement, Merchandising Cloud turns that engagement into conversion. No drop-offs.
- Scalability without penalty. Flat-rate pricing means growth is celebrated, not punished.
- Empowerment for lean teams. Small teams can deliver enterprise-grade experiences without armies of developers or merchandisers.
The result? A system that feels less like software and more like an unfair advantage.
The future belongs to the unified
Retailers don’t need another point solution. They don’t need more duct tape. They need clarity, control, and confidence.
Maropost’s Marketing Cloud and Merchandising Cloud together offer exactly that:
- Confidence in deliverability. Your messages will reach the inbox.
- Control over experience. From the subject line to the search bar, every touchpoint is optimized.
- Clarity in growth. Unified data and insights cut through noise, showing what’s driving ROI and where to optimize next.
In an industry obsessed with “stacking” more tools, Maropost challenges the status quo by asking a bold question: What if your marketing and merchandising worked as one?
The answer isn’t just better campaigns or higher conversions. It’s a future where commerce feels fluid, connected, and powerful—for merchants and customers alike.
The future of retail isn’t siloed. It’s unified.